Strategy Palnning for a farming company LTK

LTK1 was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK are production of chicken eggs and manufacturing organic fertilizer. LTK is one of the leading eggs producers in Malaysia. The production capacity of LTK is 1 Million eggs per day. Part of the production is for local consumption while the rest of the production is mended for export. Presently, LTK is exporting to Singapore, Hong Kong and Indonesia. With the collaboration between LTK and MARDI2, LTK become the sole producer and distributor of Omega 3 eggs in Malaysia. The LTK Omega 3 eggs provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 will reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the development of brain and retina tissues3. The daily production capacity of LTK is 1,500,000. In order to maintain the quality of eggs, LTK applies TQM throughout the whole production processes. Figure 1.0 Production Flow in LTK Chapter 2.0 An analysis of the market, customers and macro conditions of LTK Chapter 2.1 Market Analysis LTK is one of the leading eggs producers in Malaysia since 16th October 1986. But, Omega eggs are still new in the market. Therefore, in the short term the demand will still be low in the market. Nevertheless if the demand of the omega eggs continues to increase, it will benefit LTK in the future. This can be seen as product development strategy. The market where LTK operates in is some sort between perfect competition and monopolistic market. This is because the market is full of egg producers who hold commodity rather than product. On the other hand, this market is full of buyers who purchase eggs for different purposes. However in term of Omega eggs, LTK has made a right move to shift egg as commodity towards branded product. Thus I assume LTK Omega egg is operating in a monopolistic market. Thus, it is the time LTK have the thorough planning and strategic marketing to satisfy customer requirements profitably and sustain competitive edge in a long run Chapter 2.2: Customer Analysis Omega eggs actually are the simple product that the consumers can consume everyday. The marketing strategist should keep track of the customers' behaviour. It is because the switching cost to buy the eggs is very low. Thus, LTK should conduct research from time to time in order to answer the following research questions and hypothesis. > Research Question: Why do consumers buy omega eggs? Hypothesis: Consumers manage to understand the explanations make by LTK through TV, newspaper, magazine and salesperson in the distribution outlets, so they buy Omega egg. > Research Question: Who participates in the buying process? Hypothesis: Most of the time, housewife, mother-in-law or husband participate in the buying process. > Research Question: Where consumers buy omega eggs? Hypothesis: Consumers buy Omega eggs based on convenient or not. Through years of experience and fieldwork research, LTK understand the consumers' behaviour very well. LTK buyers can be divided into 4 categories: the retail market, the business market, the government and non-profit organisation. The retail market refers to the normal consumers while the business market refers to confectionaries and bakery in the southern part of peninsula Malaysia. On top of that, the government market refers to the barracks or army camps in Johor and Pahang. Lastly the non-profit organisations are like school canteens, old-folk home and orphanages. Above and beyond, LTK also concluded that consumers' decision would be influenced by some external stimuli. Therefore, LTK not only provide quality eggs, but convenient pack size, reasonable price (RM0.399), ordinary eggs same size price (RM0.299) and convenient outlets. Chapter 2.3 PEST Analysis Malaysia is a potential market for international marketing because the political and legal environment is mature and stable. Furthermore, the AFTA agreement enable LTK product to flow freely throughout the whole South East Asia region without political barrier. Thus LTK involve very low or no political risk continuing the operation in Malaysia. Although the overall economic performance in the Malaysia had declined, a thorough study will explain that the decline is mainly due to the poor performance in the global economy. No matter what is said and done, LTK performance will not be badly influenced by the economy because eggs are fast moving household product. From the social perspective, LTK goods should be acceptable because the Malaysian should be aware that their current main source of protein is badly affected by the JE Disease and polluted environment. Thus the society has phobia towards consumption of pork and poultry, thus egg is the alternative source of protein and it is a very health source of protein too. Besides, the aging population is also very much concerned about their daily eating habit, so LTK product should be acceptable. Besides, I feel that the rate of product diffusion for LTK enriched egg should be faster because the literacy rate for the target market is higher. Figure2.0 Diffusion Process of LTK goods In term of technology, there isn't any disadvantage for LTK since the product doesn't require any other technological support. However, biological engineering or medical science might assist LTK to increase its production or reduce the rate of defect. Chapter 2.4 Microenvironment Analysis As mentioned above, the enriched egg is new in the Malaysia market; hence the level of intense competition is relatively low. Based on Michael Porter 5 forces analysis, there is no bargaining power for supplier because LTK is the supplier. On the other hand, the bargaining power of buyer is very strong because the retailers in Malaysia are corporate giant like Parkson, Jusco, Top, Makro, Carrefour and Fajar. The threat from substitute is small because the society is suffering beef and pork phobia. Besides, a lot of doctors advise the public to reduce the consumption of red meat and go for the white meat. The entry barrier is the solely most worrying factor for LTK as the entry barrier for such industry is very low. Therefore, it is crucial for LTK to establish strong brand equity before the competitors creep into the market. Figure 2.1 Michael Porter 5 forces Chapter 3.0 Internal Corporate and Marketing Conditions (SWOT) The SWOT analysis is one of the most useful marketing planning outfit that aids the analysis of the firm's overall situation because it provides a clear picture from complex data. LTK incorporated since 1986, one of the strengths of the company is the organization structure is very lean. Therefore, breakdown in communication rarely happened in LTK. Furthermore, the organisation is able to response effectively because the organisation is flexible. In the company, the CEO practices the product category management. Therefore, each department are doing their task efficiently. The second strength LTK possesses is the government support. LTK is the only private organisation in Malaysia that is linked with Mardi. Thus there is a lot of technological transfer and LTK manage to save lots of R&D expenditure. The third strength of LTK is that the organisation has a strong goodwill in the market and a lot of chick food suppliers support the company. On top of that, the distribution network of LTK is relatively widespread throughout Peninsula Malaysia. The fourth strength of LTK is the quality standard has been maintained very well throughout these years. The defective and crack rate is lesser that 7.94% for every period of six months. The weakness for LTK is lack of fund in conducting research and development. As we known that if the products do not get improvement sooner or later the competitor will become the leader in the market. The second weakness for LTK is that the production is inelastic within a short period of time. Even when there is a strong demand for the product, LTK is unable to double or triple the production. The opportunities in this market is nowadays consumers are more concern about their health. Omega plus can improve the brain functions; can reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. Therefore, the demand will accelerate due to positive word of mouth and publicity over the press. Besides, the annual population growth in Malaysia is still rising, thus the demand will definitely rise because more mouths to be fed. There is also an opportunity when the AFTA come into the picture. The Omega egg can flow freely to neighbouring countries and increase sale for the company. The threat to LTK is the competitors enter into the same market. When most of the consumers accept the product, it is also the time more and more players come into this market. Thus, LTK must do more R&D to enhance the quality of the products. Chapter 4.0: A Portfolio Analysis of the Competitive Conditions (BCG) Relative market share Figure 4.0: BCG Matrix The Boston Consulting Group (BCG) matrix is a well-known approach to conduct portfolio analysis that provides corporate strategists with an insight of important strategic relationships between internal cash flows, market share, competitive position and growth trajectories. The characteristic of LTK omega plus eggs in BCG matrix is under STAR. First, it is because LTK is the initial player in the market of omega eggs. Thus LTK haven't tapped the total market and the percentage of share is very low. Second, omega eggs are now in a fast growing period and haven't reached the maturity stage yet. A lot of people are curios about these eggs and some people still do not believe whether the egg is so miracle and healthy as they claimed. On the other hand, the traditional egg produced by LTK is in the Cash Cow stage. This is because the market growth rate has been stagnant for very long time and the PLC is in the maturity stage. Moreover, the relative market share for LTK is very large if weight against the total market in Malaysia. The profit earned from the traditional eggs can be transferred to develop the star. Although the Omega eggs do not generate substantial profits compare to the ordinary eggs, but LTK believe that the trend is moving towards consumption of such eggs. Strategic planner must follow the trend in order to develop sound long term strategic plan. Chapter 5.0: Segmentation Strategy Segmentation is a process of subdividing broad markets into varied and differing smaller groups of buyers. They are consisting exclusive of characteristics. The benefits of segmentation are strategist able to accumulate sufficient market sector knowledge as well as sustain customer loyalty. LTK also segmented the customers into several clusters. The objective is to avoid confusion and provide strategies with the opportunity to approach available segment with the right marketing strategies. LTK should segment its market based on income level, attitudes towards health, education level and psychographics. It is because the price of omega egg is slightly higher than ordinary eggs. Thus, only certain segments of the consumers are willing to pay for it. For instances, the business market of LTK will not be interested with this new product but to prefer conventional egg to keep the production cost as low as possible. Therefore, LTK market segment should be those in the middle class and it is practical since Malaysia has a relatively big middle class society. The consumers' decision whether or not to choose Omega egg also determined by the health awareness among consumers. It is because in the market there are too many health foods. Therefore, most of the consumers will think that omega egg is just another propaganda made by the producer. Education level is also the main reason LTK should consider since it can influence consumers DMU. It is because the higher education group of consumers only understand the meaning of Omega 3 and how the eggs can provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 will reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis. In additional, Omega 3 is vital for the development of brain and retina tissues4. Psychographics also will be the factors that can influence the customers whether to buy or do not buy omega egg. As we know that nowadays majority of the customers prefer to buy the products that have a brand. Previously it is no way that consumers can accept that even egg should have a brand identity. Those days, branded goods were toys of the rich and famous. However, today people perceive branded goods as quality assurance. Thus LTK should portrait a healthy lifestyle image in the overall promotion campaign. LTK should aim those who cherish healthy lifestyle and always engage in exercise or outdoor activities. In such a way, the company not only able to enhance market share but also building up a strong brand equity. Chapter 6.0: Positioning Strategy For all these years, consumers treat all the eggs are the same. The only noticeable different is the size and the hardness of the shell. However, LTK successfully draw the differentiation line between Omega eggs and the ordinary eggs. Therefore, LTK should position omega substances as the distinctive and important element for the growing years. In such a way, general public as well as target market will draw attention on consuming more omega substances and association such need with buying LTK Omega egg. This is known as classical learning in consumer behaviour study. Chapter 7.0: Marketing Objectives Marketing objectives may divide into quantitative and qualitative. In LTK case, the quantitative objective is to enlarge the market. The CEO of LTK plans to exploit the South East Asia countries as well as western countries. LTK also wishes to increase the market share by 35% within the next 5 years. It is because LTK plans to spend 20% of the revenue in advertisement to promote the new product and healthy lifestyle. LTK also wishes to increase profitability by 7.6% in the coming year. In order to improve profitability LTK will empower and delegate more authority for the marketing department and sales force to carry out necessary tasks. The qualitative objectives set by LTK are to build up the company image and product's brand equity. Besides, the company also wishes to train more middle managers in line with the strategic expansion. In conjunction with the expansion, LTK also wish to increase the marketing department employee welfare to boost up organisation spirits and morale. Besides, LTK wishes to have stronger affiliation with large-scale retail chains. Chapter 8.0: Marketing Strategy (Strategic Direction) LTK is the market leader; a leader must be at a state of constant alertness and maintain watchfulness because other firms will attacks its weaknesses and try to offset LTK strength. The competitors also can do R&D and become more innovate than LTK. Thus, if LTK wish to sustain their positions as a leader, LTK should be more proactive. First, LTK must pursuit the strategy of expanding the total market. LTK should â€Å"welcome† new users including the low-income earner. LTK can categorise the size of the eggs. It is because now omega egg only has one size. If LTK sells the smaller size egg cheaper than the other, lower income consumers will try to buy it. Besides, LTK could develop new market such as South East Asia and EU continent. Thus, LTK not only concentrate the Malaysia market but the overseas market too. As the market leader, LTK not only must expand the market, but to protect its current market share. Pre-emptive defence is crucial to undermine the competitors before they do. Furthermore, counter-offensive defence is also necessary to cut off the challenger's operational base. Chapter 9.0 Developing the Marketing Programs for LTK In order to achieve the preset objective, LTK must balance off the attention for domestic and foreign market. Until now, the main focus for LTK should be domestic thus LTK should establish an overseas subsidiary in Asia and other state in Malaysia. However, LTK must always conduct research pertaining the consumer behaviour to segment the market. LTK must bear in mind that consumer insight will differ base on geographical differences. In addition to segmentation, LTK should aim for the most profitable target market. In my humble point of view, I will consider the segment which earning per year is above 30,000 with a family size of 2-5 members. This segment will be the single largest segment in Malaysia and Asia countries. Thus the segment is sustainable, measurable, profitable as well as accessible. This subsidiary is also responsible to gather market information in Malaysia market and distribute the company product to neighbouring countries such as Thai, Singapore, Indonesia and Brunei. The subsidiary is responsible to keep close contact with the retailers in these countries. After establishing the distribution network, it is more important to ensure the product is acceptable by the consumers. The marketing department must understand that the company long-term objective is to move from core value to augmented value. Therefore, the media department must develop the advertising message that suits the taste of the target audience as well as meeting the company long-term objective. Furthermore, the message must be informative, educate and entertain. In this point of time, I think the advertising theme must focus on introducing the public to the benefit of LTK Omega 3 enriched egg. The choice of media is also important when developing brand equity. It is a prudent move to place some advertisements in the health magazine in these countries. Besides, the company can place some advertisements in selected local newspapers and radios stations. If the budget allocation allows, the company can consider placing advertisement on television. Whatever said and done, I think it is more appropriate to employ local agencies to handle the advertising activities since they are more familiar as well as more efficient. Below is sample of advertisements that LTK has applied in the local context. The marketing department must monitor the performance of the advertising agencies from time to time or apply the payment based on performance scheme to motivate the agencies to put in more effort or pull up their socks. Promotion campaign is equally important to stimulate trial for this product. The trial is very important because it will enable the company to portrait the superior quality of the egg and relate it to the brand name. The planned promotion campaign that I intend to carry out is the demo session in major supermarket and hypermarket. In this demo, I will show the audience how different is the LTK Omega egg from ordinary eggs. It is totally different in term of colour and elasticity of the yolk5. You can pick up the yolk of LTK Omega egg from the albumen and the yolk will not break or burst. This demo can be recorded and broadcast in the TV as part of the advertising campaign too. On the other hand, the company can also visit school and give away free bookmark and sample to the students when they are having cooking classes. In the supermarket, the company can employ sandwich man dress up like Humpty -Dumpy. Besides during Easter day, LTK can do promotion like buy 12 eggs and get an Easter egg for free. Publicity is the most convincing tool for LTK Omega egg to persuade the consumers to purchase the product. The company should invite nutritionist to do scientific research and tell the public that whether LTK Omega eggs is really as good as the company claim. The consumer movement groups and the public watchdogs are also invited to examine the quality of the product. If their comments are positive, then LTK Omega egg will easily penetrate into the Asia market. Packaging serve two purposes for LTK Omega egg. First of all, it will protect the egg and maintain its freshness. Secondly, the packaging can reflect the augmented feeling if it is nice decorated. However the company must bear in mind that the packaging must be environmental friendly and recyclable too. The target consumers in these countries are very much concerned with environmental issues like plastic container and too much paper wrappers. On top of that, the company should establish global web site, regional web site as well as country web site to provide health concern consumers about health facts pertaining to LTK Omega eggs. Suggestion box must be prepared to keep in touch with consumers. Furthermore, the company can do on-line delivery to enlarge the distribution coverage. Lastly, LTK should enlarge the distribution channel to make this product easily available to the target market. There should be more state division wholesalers to support the distribution effort of LTK. Chapter 10 Implementation, Evaluation and Control Although all the strategic plan has been laid down in detail, the implementation is equally important to enable the plan to be carried out smoothly. All the tasks must be delegated accordingly. On top of that, there must be coordinating mechanism to facilitate decision-making process. Above and beyond, there must not be any breakdown in communication within each level and within departments as well. There should be weekly report and meeting to exchange ideas on improving the organisation activities. The Kaizen Methodology is very good in turning LTK into a learning organisation. Since there is a preset quantitative objective, it is possible to evaluate the actual performance against the preset standard. If the difference is too wide, corrective measurement must be taken. Other than comparing the actual result with the preset standard, LTK can measure the performance based on other sources such as customers' feedback, retail audit, distributors' feedback, survey and toll free calls. In conclusion, the strategic plan must be review from time to time because the business environment is always dynamic and volatile in nature. The holistic audit of various aspects will definitely benefit the company with coming out a more complete strategic plan.

Twenty Years from Now

Wow, it’s weird picturing yourself twenty years in the future, but I love making goals for myself. First off, my job has to be the right one for me. I was thinking about managing hotels, like the Hilton, hotels that are all around the world. I want to be able to travel and see them in person. The money figure doesn’t really matter to me. I just want to have the job that I love, so that it won’t really be like working. Secondly, I want a marriage that will last forever. Looks aren’t really important to me. I want to have a big family, maybe four kids, no more than six. With a big family comes a big house.I don’t want a mansion, but I want a house that feels like home to me, something that I can actually claim as my own. Nothing to flashy, so people think that I have a lot of money, just something that I will feel comfortable with. With a house, you must be able to have a car. I want one minivan, and two really nice cars. Like I said about the house n othing to flashy, but something I am comfortable with in my own skin. One major thing that I know I will worry about in the future is my bank account. The main reason why I don’t want anything that is too flashy is because it can be taken away at any time or destroyed.That is why I want to have nice things, but also have a nice bank account, so that I know that in the future, if I need anything or just in case of an emergency, I have something that I can fall back on. Lastly I want a good health. At eighteen, I am not the healthiest person in the world. But I know I can work on it. With time, I can be a very healthy 38 year old man, with four to six children, an amazing wife, a nice size house, with the cars that I can dream about, and I can’t forget about the family dog. I had a daschund when I was younger name Rufus, and I think my children would love one as well. Twenty Years from Now Wow, it’s weird picturing yourself twenty years in the future, but I love making goals for myself. First off, my job has to be the right one for me. I was thinking about managing hotels, like the Hilton, hotels that are all around the world. I want to be able to travel and see them in person. The money figure doesn’t really matter to me. I just want to have the job that I love, so that it won’t really be like working. Secondly, I want a marriage that will last forever. Looks aren’t really important to me. I want to have a big family, maybe four kids, no more than six. With a big family comes a big house.I don’t want a mansion, but I want a house that feels like home to me, something that I can actually claim as my own. Nothing to flashy, so people think that I have a lot of money, just something that I will feel comfortable with. With a house, you must be able to have a car. I want one minivan, and two really nice cars. Like I said about the house n othing to flashy, but something I am comfortable with in my own skin. One major thing that I know I will worry about in the future is my bank account. The main reason why I don’t want anything that is too flashy is because it can be taken away at any time or destroyed.That is why I want to have nice things, but also have a nice bank account, so that I know that in the future, if I need anything or just in case of an emergency, I have something that I can fall back on. Lastly I want a good health. At eighteen, I am not the healthiest person in the world. But I know I can work on it. With time, I can be a very healthy 38 year old man, with four to six children, an amazing wife, a nice size house, with the cars that I can dream about, and I can’t forget about the family dog. I had a daschund when I was younger name Rufus, and I think my children would love one as well.

Can Blake Be Considered To Be a Romantic Poet

Romantism was an artistic movement, which took place between 1770 and 1848. It highlighted a significant change in society. Before, people generally believed in the neo-classic system, which was extremely authoritarian, there was no belief in the power of imagination, paintings were realistic portraits or landscapes and literature was inflexible. Everything was more or less constrained. Signs of romatism were evident in writers such as Mary Shelly and ETA Hoffman who both alluded to the darkly mysterious aspects of life. Slowly writers started to portray nature in relation to mans sentiments (Gray was a fine example of this). This is displaying imagination, as it is associated with the individuals' state of mind. Rousseau was a great influence in the Romantic Movement, his literature showed adventure and a clear use of imagination. William Blake was an ardent follower of Rousseau and his beliefs. This is evident in his poems, such as The Tiger taken from Songs Of Innocence. In this poem there is a contest between the tiger and the blacksmith, the tiger being a natural, powerful, instinctive and full of energy and imagination while the blacksmith ruins, crafts and reconstructs natural materials. It is clear in the poem that Blake had a great degree of respect for the tiger and this is shown where it says: â€Å"On what wings dare he aspire? What the hand dare seize the fire.† This is taken from the second stanza of the poem, which consists solely of questions. These questions are evidence of Blake's fascination with this creature that is individual in thought and action, that isn't influenced by Urizen and is not affected by the mind forged manacles. It is evident in this poem that Blake was a believer in the power of imagination. He loathed anything that limited or constricted imagination. This is partly from the influence of Jean Jacques Rousseau's The Social Contract, the opening sentence resembles key words that appear in Blake's poems: â€Å"Man is born free but everywhere he is in chains.† Here, the key words are â€Å"free† and â€Å"chains†. Chains are mentioned a countless number of times in Blake's poems, most noticeably in The Tiger where it says: â€Å"What thy hammer? What thy chain?† A hammer is a weapon that shapes (resembling how the church/monarchy shaped society) and a chain is a weapon that restricts and Blake obviously felt that people were being oppressed. As well as having respect for individual and instinctive creatures like the tiger, Blake was also very fond of children. Many of his poems are based on children with a particular emphasis on childhood memories, for example: The Chimney Sweeper and The Nurses Song. Both of these poems appear in two parts, each with one in Songs of Innocence and the other in Songs of Experience. This emphasises the value of individual experience. If we look at The Nurses Song (Innocence), it is clearly portraying a feeling of joy and optimism; this is evident where it says: â€Å"When the voices of children are heard on the green And laughing is heard on the hill.† Here, the words: â€Å"voices† and â€Å"laughing† tell us that children have a voice and are allowed to have a voice, and be expressive. Also, the emphasis on the surrounding environment makes the setting very idyllist (like that of fairy tale). The key concept to this poem is authority. In this poem the nurse is benevolent and lenient. However, in the NUSRSES song (experience), the key figure (the nurse) becomes jealous and self-centred, this is portrayed where it says: † The days of my youth rise fresh in my mind, My face turns green and pale.† Now the nurse has envy in her soul, she wants to be like a child again because experience has made her so cynical. Here, there are two important points, one is experience, Blake is showing us how people change with experience, after being constrained and oppressed people became self – centred and envious like the nurse. The other factor is childhood, he is emphasising the sacredness and vitality of that part of life. As this is the only time when we can be completely frank and voice our thoughts without hesitation and its accepted. By analysing Blake's poetry and imagery it is clear to see that he can be considered a romantic poet. It is clear to see in The Tiger that he believes in the power of imagination and this is also evident in all his work. He emphasises on the value of experience a great amount and this is most obviously shown by the composition of Songs of Experience. All his work shows a subjective point of view, which is expressed through the intensity of the language he uses. He has linked together man and nature (most noticeably) in The Sick Rose and The Clod and the Pebble. All his work reflects his state of mind, he is conveying his point of view through his literature and art forms, and this makes him a romantic poet.

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Global Health - Case Study Example (Aylward et.al, 2000). 1. One of the key long term consequences is temporary disability suffered by the patients. As a result in some areas, where agriculture is the main source of income economy get affected drastically. Keeping this point in mind people of Dogontermed this disease as the disease of the empty granary. 2. Keeping in mind this social impact, economic impactcan also be calculated. Surveys’ conducted by various organizations has proved that, in Southern Nigeria, three rice growing areas affected by this disease can resultant into annual loss of $ 20 million. (Brieger, Watts , Yacoob Pediatr, 1989, p. 286). This is the impact of the disease where the frequency of disease is very high. Likewise, if once consider the other areas like Mali, where the incident of disease is comparatively low, the loss is within 5% of the actual economicvaluation. (Cairncross et.al, 2002). There are several organizations working along with world health organization to fight against this disease in various parts of Asia and Africa. Initially the fight was initiatedby the World Health organization to remove the disease from various parts of Asia and Africa, especially in the low income zone where most of the people used to live below poverty line. WHO (World health Organization) and UNICEFtogether initiatedthe fight against this disease by introducing Health map initiative. (Cairncross et.al, 2002). Educating the people about any particular nation or the state to ensure the fact that they along with their children are drinking pure and clean water and at the same time, places where farming is the major source of income, water supply to the farming land also need to be checked thoroughly so that people do not get infected. Health education is another main objective of this national campaign. Educating people who are living below poverty line in various Asian and African countries to make

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Study of Starbucks business strategy 02224 - Essay Example The paper will discuss in details the external and internal environment of the company so as to develop an analysis of its business strategy. Starbucks driving force has been their ability to provide a premium product mix of good quality snacks and beverages. Moreover, they have managed to outsource the best quality of coffee and its related products. Besides having the products of high quality, they have managed to ensure that each customer has a unique experience (Foroohar, 2015).Being in an industry with many competitors, their quality of customer service and company culture have enabled them win customer loyalty. The management of the company values its relationship with other parties in their line of business. The human resource management has been very influential towards maintaining strong internal and external relationships (WORLDCITY, 2014). Good relationships with suppliers have ensured actualization of their business strategies such as constant expansion and developing a good reputation (Starbucks Corporation, 2014). Good management of their labor force has ensured production of high quality products and services and timely services. Constant employee training and highly selective recruitment of new employee ensures that they have a reliable team of employees. According to a report by the Fortune magazine, Starbucks was rated as91 in the best 100 places to work in (Fortune Magazine, 2013). Starbucks has heavily invested in local expansion and globalization. According to their 2014 end year financial reports, they have managed to acquire a 36.7% market share in the United States (Starbucks Corporation, 2014).This shows that their brand is well recognized, and hence they have strong market position. The company has licensed its brands logo and thus ensuring thus solidifying their market position and brand recognition. Internationalization has helped Starbucks grow economically (Grant, 2005). Due to long term

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Independent learning plan 2 - Essay Example ful in solving the children’s learning problems, and making the information (confidentially) available to the people that are directly connected with the children’s learning processes (Snow & Hemel, 2008). [ 2] The common procedure utilized in preparing the questions to determine the level of children with special needs is by preparing both oral and written tests. But whichever test to use depends on the child’s ability to comprehensively reveal itself either only through speaking or writing or by both (Ysseldyke et al., 2006). Age, previous exposure to any form of education and parental cares have been identified as helpful factors in successfully determining the level a child with special needs may be placed (Ysseldyke et al., 2006; Converse, 2009). There are six levels altogether, and each level up represents a more complex stage in the child education. Level one questions are general questions and could cover questions such as the student’s personal information, location of objects, activities and routines, future predictions, etc. (Cline, 1992). Level two questions could cover areas on directions, experiences, preferences, schedules, etc. Level three questions cover past events, polite requests, opinions, logical deductions, future conditions, etc. Level four covers past actions, infinitives, describing, second conditional, etc. Level five has questions on present perfect simple, third conditional, suggestions, defining relative clauses, and generalizations. For the case of level six, the questions focuses on complains, regrets, future perfect simple, reported speech, etc. (Bartlett & Wegner, 1987). The following are the examples of six-levelled questions that could be prepared orally or in written form for children with special needs to answer: 3. Classroom Organization: Each child will seat on a chair across from a wide table and facing each other but not touching each other with their bodies to avoid distraction. I will stand at the middle of

Essay One Example | Topics and Well Written Essays - 1500 words

One - Essay Example Terrorism has become a menace and it hampers development and growth of a country. It is very important take appropriate measures. 250000 people were approximately killed in the bombings of Hiroshima and Nagasaki; this still remains the most dreadful massacre of the civilians ever to take place in the history. A lot of things changed after the Second World War, the US became a force to reckon with. The US also tested atomic bomb under water and this was first done in the year 1946. The Bikini Islands in the Pacific was the place where these tests of atomic bomb were conducted. "The United States Representative to the UN Atomic Energy Commission unveiled a plan under which the US would surrender its monopoly of atomic weapons to an international body. The Soviets refused the proposal, and proceeded to develop their own weapons." (Baruch Plan for Atomic Control, 22 April 2009) In Germany nine of the most influential people were hung after their trials, these nine people committed malicious crimes such as killing about nine million Jews. The Germans just wanted to ensure that this should not be repeated and hence did justice to these nine people. In the year 1947 the Asian countries also made significant progress, India and Pakistan got independence and formed their own governments, this independence was achieved after a long struggle with the foreign forces. These were some of the most significant events that took place after 1945. US War on Terror The US war on terror was launched after the 9/11 terrorist attack on the World Trade Center, the US bombarded several countries to eliminate the terrorists, countries like Iraq, Afghanistan and a few others were invaded by the US. The sole purpose was to eliminate the menace of terrorism. During this invasion the US crossed all limits, several unethical activities were also carried out by the US soldiers, and they redefined the word torture. Several Iraqi citizens had their body parts removed by the US soldiers; many dogs were also used in this operation to torture the citizens. The eye balls of several people were removed and many barbaric activities took place. The US claimed that Iraq was in possession of biological weapons capable of mass destruction but no such weapons were found once the operation by the US in Iraq was completed. Saddam Hussein was also brought to justice during this invasion; he was hanged till death by the US. There are several ethical factors involved in "W ar on Terror". On the other hand the war on terror has decreased the terrorists' activities to a significant extent. The US eliminated many terrorists by air strikes in countries like Iraq and Afghanistan. The same has reduced the activities of the terrorists and the same has dampened the zest of the terrorists which was very essential. Dampening the zest of the terrorists was very important because had this not happened, the terrorists would have executed several major strikes across the world. The war on terror is a very debatable issue, ethically it may be argues that it is a very bad thing but realistically it is a very good thing and there was a very high need for such a war on terror. The Impact of Terrorism Terrorism has affected our lives and there are no two ways about it, the impact it has left on the people who have lost their near

SCHOOL LEADERS RESEARCH Essay Example | Topics and Well Written Essays - 3000 words

SCHOOL LEADERS RESEARCH - Essay Example 1.1 Rationale for Selecting the Article Written by Smyth (2011) School empowerment is all about being able to strengthen the decision-making power of the educational institution through the use of either administrative strategies or pedagogy (Di Gropello, 2006, p. 4). In line with this, there is a very close relationship between school empowerment and the need to become a self-managing school in the sense that the process of creating a self-managing school is necessary in terms of empowering the school. One of the main reasons for choosing the article written by Smyth (2011) is that the author decided to focus his study in determining factors that can negatively affect the ability of the school personnel to create a self-managing school. ... , even though the author clearly stated the main purpose of the study as part of the introduction, it would have been better if the author has written the article with a well-defined abstract that use subheadings such as purpose, methodology, findings, research implications, practical implications, and originality. With the use of subheadings, the readers can easily read and understand what the author intends to present to the readers. 2.2 Assumptions A research paradigm is usually composed of either assumptions, propositions, or a collection of concepts (Bogdan & Biklen, 1998, p. 22). In a highly reliable research study, the author’s assumption should be clearly stated because it can be used as a guide on how the researcher would direct the main focus of the research study. Likewise, the kind of research method that will be used in the research study is highly dependent on the research assumption (Punch, 2009, p. 15). Most of the research study assumptions are based on a wide -range of existing theories (Cook & Campbell, 1979, p. 24). For instance, when conducting a research study on school leaders, the research study assumptions can either be based on the point-of-views of the local citizens, school management system, educational leadership, or school administration (Eacott, 2011b). Since most of the research study assumptions are based on a wide-range of existing theories (Cook & Campbell, 1979, p. 24), creating a set of research study assumptions is important because it can be use to guide the researcher in search for some concrete and/or scientifically tested information to support his own research study assumptions (McMillan, 2011). In the article written by Smyth (2011), the author was able to clearly justify the reasons for his claim or assumption. Although

'An awareness of the impact of (national) culture on people in work Essay

'An awareness of the impact of (national) culture on people in work organisations' is important in today's world - Essay Example The paper also presents two theories of culture namely: Stadial theory and Classical social evolutionism. In the discussion and theoretical consideration, it is true that national cultural awareness has a positive impact of organizational development. National Cultural Awareness Cultural awareness is the consciousness of the way people live collectively in the nation. It further involves knowing the historical position of culture in history and how it has shaped peoples’ way of life (De, 2011). Additionally, involves taking responsibility of supporting the historical responsibility in enhancing developmental culture. Cultural consciousness and awareness is an internal drive which propels an organization to seek to understand and to tirelessly look forward to align their developmental agenda to the organizations’ goals. The past and the present make up the culture of a nation, it is imperative for organizations to know the past history of a nation to determine the effect ive beliefs and their causes. When organizations have a higher national cultural awareness, it shall not only thrive in the present market, but it shall also prepare them for great advances in the future. Organizations which succeed are those that have aligned their organizations’ culture to the national culture. ... This can be made possible by prioritizing cultural knowledge as a major factor in making arrangements for promoting their products. Culture determines peoples associations, perceptions, and it also determines self image of individuals and a nation. It therefore follows that for any organization to thrive; it has to be conscious of the way people live within some boundaries (De, 2011). The world is on the verge great changes and development thereby changing peoples’ culture. Organizations must be aware of the changes which occurs culturally to enable them to adjust properly lets they fail. Cultural position of a nation is becoming exceedingly apparent and its role in socioeconomic development is about expansion and its effect is becoming more deep and effective than before. New perspectives and situations require organizations to adjust on their packaging and marketing strategies. Many organizations fail today while a million others are thriving daily. For organizations stand i n the new situations, they have to strengthen their cultural awareness majorly on the following three thematic areas: they have to be conscious of the position and influence of culture, they have to be aware of the workability of culture, and they have to be ready to take part on cultural enhancement and development. It is important to be aware of the significant position of culture. Culture has a tendency of perseverance and it permeates the minds of citizens. Culture in a nation is like air, it is found everywhere at the same time in a nation, and it directly influences the flow of reality. It does have a profound role in social and economic progress and development through the intangible consciousness. Culture changes

Introduction to Global Business Assignment Example | Topics and Well Written Essays - 1250 words

Introduction to Global Business - Assignment Example two decades, China has become an attractive option for foreign entrepreneurs to invest because of the low wages on offer and access to cheap materials. However, just because China has a lot of economic potential does not mean that it is easy for foreign investors to succeed there. The number one determining factor of whether a foreign entrepreneur is successful or not largely comes down to culture. Chinese culture has a long history that is steeped in traditional, yet it is becoming more open to the west as Chinese leaders realize that economic growth can benefit the masses. This paper will discuss in detail about what to do when setting up business in China and what should not be done. The stories of three British entrepreneurs (Tony, Peter, and Vance) will provide examples that show the good and the bad of conducting business in China. When doing business in China, it is important to have respect for the local people and cultural customs. It was not until recently that China was opened up to the world, so the country naturally has a very low opinion of foreigners and expects them to make every effort to do business the Chinese way. Because of the obvious cultural differences, such as in language and communication techniques, it is a must to get some inside local knowledge on how to conduct business there. In â€Å"Brits get rich in China,† Tony was the only one to realize this before he opened business there; he managed to find a Chinese business partner, Miss Dy (Akmadakmal 2012). Tony even admitted that if he was going to do well in China, then it is a must to find a local Chinese business partner. Also, Peter eventually chose to work with a Chinese business partner, Cecil P., but only after failing to succeed by himself (Akmadakmal 2012). Unlike the other two entrepreneurs, Peter had never visited China before he decided to make the move there to sell his air conditioning energy saving units; he is also 70 years old, which shows maybe that he was unwilling to

Tsotsi directed by Gavin Hood and Chris Abanis Nigerian novel Graceland Essay Example for Free

Tsotsi directed by Gavin Hood and Chris Abanis Nigerian novel Graceland Essay How do the names of main characters in the film Tsotsi and novel Graceland define their identity? When comparing the South African movie Tsotsi directed by Gavin Hood and Chris Abanis Nigerian novel Graceland, both are stories of young men struggling with their poverty-stricken fates. In these African cultures, the names of central characters Tsotsi and Elvis are more than just a reference; they carry the clues to their past and the explanation to their present as they endure journeys of self-discovery. In the film, main character Tsotsi embodies his native label. In the local vernacular of South African townships-comprised of Afrikaans and a mixture of local dialects such as Zulu, Xhosa, Tswana and Sotho-the term tsosti can literally be translated to thug. With it comes the historical association of the 1930s urban youth gangs that ruthlessly ruled at the top of the ghettos hierarchy. Although in the past the name tsotsi carried a glamorous gangster image, the word is now used to describe displaced young criminals. This history of the word parallels the characters past. Tsotsi is seemingly comfortable in his role as a cold-hearted gang leader, but the viewer questions his motives as the film progressively exposes his troubled past. Hood uses flashbacks to portray Tsotsi as a young boy in his last moments with his bed-ridden mother. As he reaches out to hold her hand, the scene is slow-moving as if visually symbolizing the strength and endurance of their love. In these defining moments, his mother calls him David-meaning beloved. The appearance of Tsotsis aggressive, drunk father triggers a sudden change in pace-a rapid series of individual close-ups foreshadows a climax in the conflict that will permanently paralyze the characters emotional acceptance of each other. Parting from his mother metaphorically displaces David from his once safe, loving past to Sowetos perilous grasp. When he runs away, he leaves behind his real name-his true identity. The new name Tsotsi allows him to take on the role of a nameless thug that masks his emotional existence and provides him with an outlet for his traumatic childhood. In Graceland, the main characters name is inspired by the late Elvis Presley. Throughout the novel, Albanis choices of names define a culture in which all you had was your name(187). Before money became a universal determinant of status, the sole measure of a man was his name(187). Elviss father, Sunday, lives to take the family from being a nobody to carrying a name people spoke with respect(187). It is therefore untraditional for Elvis, as a future male representative of the family, to be named after his mothers, Beatrices, unaccredited passion. This act alone foreshadows Elviss inability to satisfy the conventional role posed upon him in Nigerias male-dominated society. Beatrice, meaning bringer of joy, invests her love and passion for music in Elvis. In the same way music acts as an escape from the slums grim conditions, Elvis is Beatrices symbol of hope-an innocent new beginning to life. Both Tsotsi and Elvis define their names through the strong connection with their mothers. When Beatrice dies, Elvis loses his source of inspiration, and the reader questions whether he will still be able to live up to his name. Both Tsotsi and Elvis found motivation and purpose in their mothers care, thus struggling to maintain paths of righteousness(171) after their loss. Although initially thriving in his self-adopted role as criminal, Tsotsi is eventually forced to come to terms with his true, restrained identity. In the beginning, he organizes crime with his followers Boston/Teacher-boy, Butcher and Aap (monkey in Afrikaans) at his heels. Together the meanings of the three names describe the characteristics symbolic of a stereotypical street gang; an abandonment of education, a barbaric desire to hurt and kill, and the foolishness of reckless animals. Despite the gangs obedience, it is not long before Bostons guilt consumes him after a murder, and he begins to question Tsotsis mysterious faà ¯Ã‚ ¿Ã‚ ½ade. He verbally tears at the mask Tsotsi has created: Whats your name, Tsotsi? Your real name? Thug? Thats not a real name. The interrogation triggers Tsotsis angry past and fuels a brutal beating of Boston. In the following scene Tsotsi is fleeing the bar, and Hood parallels the event to the flashback of David originally running away from his father. Hoods cross-cutting implies a commonality in Tsotsis state of mind during these two events. Tsotsi has become exactly what he ran away from all those years ago-a bitter, drunk abuser. This inner realization forces Tsotsi to come to terms with his past and re-establish his true identity. After Beatrices death, Elvis struggles to maintain a source of identity. Beatrice has endured him with the role of her idol-she loved Elvis Presley(105)-and Elvis soon begins to physically embody this responsibility. His first job in the novel is entertaining beachside tourists as an Elvis impersonator. While Tsotsi hides from his real name, Elvis tries to embrace the inspiration behind his. Unfortunately, in a life where money overrules passion, dancing is not seen as a sufficient job; it is something everyone does in de bar on Saturday(5). Despite the disparagement, Elvis finds refuge in his physical transformation into the King of Rock. Make-up is a tool to success, metaphorically providing him with the opportunity to escape his menial reality. In this way, Elviss physical mask is similar to Tsotsis emotional shield. Real make-up, however, is seen as a dangerous option(11) because he could be mistaken for a cross-dressing prostitute(11). Elvis resorts to layers of talcum powder and is dissatisfied(11) with his end result. The conservative Nigerian culture denies him freedom in expressing his genuine love for music and dance, and Elvis becomes afraid to define his impersonation as anything other than a materialistic occupation. His mother may have given him a name that carried her artistic inspiration, but she failed to raise him into a life where his true character could flourish without her. It takes Tsotsi years to accept his name, and Elvis a lifetime to try to live up to his. Together, film and novel act as a microcosm for urban African society-a culture in which names are carefully chosen as a representation of character. Hood and Abani use Tsotsi and Elvis to exemplify the powerful role of names in influencing and molding developing characters. Author and director stress the need to take control and establish ourselves in a way that brings honor to our names, and that doesnt allow societys pre-prescribed connotations to define us.

The Implications of Spanish Essay Example for Free

The Implications of Spanish Essay The United States is the world’s fourth largest Spanish-speaking country. This ranking should not come as a surprise to anyone. According to Renan Alemendarez Coello (qtd. in Hochmuth), it is not that hard to find someone who speaks either limited English or no English at all on the street today. Indeed, recent demographic studies and observations that have been made by researchers have implied that Spanish is the second most widely used language in the country, next to English. This is because as of the year 2000, Mexican immigrants make up 27. 6% of the total foreign-born U. S. population with another 5 million immigrants coming from other Spanish-speaking nations and countless of unaccounted illegal migrants entering the country in the U. S. – Mexico border and Americans learning Spanish through formal education (Carreira 334; Lipski 14; Huntington 26; U. S. English Foundation 15). In certain and territories of the country such as Miami and Puerto Rico, Spanish has become the primary language used not just in homes, but in business and politics (Castro; Lipski 29-31). In fact, in the 1984 national elections Jones had reported to Senator Quentin N. Burdick that in Texas alone 283,000 voters from 1,012 precincts in the states were Hispanics covered by the 1965 Voting Rights Act which mandated that elections be conducted in a language aside from English in order for the minority would be able to exercise in their right to vote (1-2). Even more recently, the Democratic Party’s presidential candidate debate held in September 2003 was done both in English and Spanish (Lipski 30). While the evidence mentioned establishes Spanish as the second language of the United States, these proof that Spanish is flourishing in the country today has given a growing rise of concern among many Americans about its implications. Many have begun to fear that the proliferation of Spanish in the country would cause the nation to be divided and would even hinder the country from progressing (Hochmuth; Lipski 30). One significant issue currently faced by the country today that has been linked to the growth of the Spanish language in the country is the growing academic achievement gap between Hispanics and Caucasians. In a recent study made by Rumberger and Anguiano in 1998 in 120 kindergarten schools in California, they have attributed that the academic achievement gap is caused by two factors namely the socio-economic status of the family of the student and the English proficiency of the student (17). These two factors are interlinked with each other. Since Hispanic immigrants are not fluent or do not speak English efficiently, they are unable to find employment to be able to uplift their socio-economic status (Hochmuth; Lipski 34). Because of this, they are unable to provide their children the skills needed in order to be able to perform competently once they enter school. This is evident in the grade point averages that they receive in secondary schools and in their Scholastic Aptitude Test (SAT) scores as compared to students from other cultural backgrounds (Lavin-Loucks 3-5; Rumberger and Anguiano 4). This would eventually lead to long term consequences ranging from unemployment to dependency on welfare (Lavin-Loucks 7). In order to address the matter, some government organizations have began to lobby for fluency in the English language should be mandated. Dubbed as the â€Å"English Only† movement, its statutes may range from declaring English as the sanctioned language in the state to the exclusion of non-English assistance and services. Today, sixteen states have become â€Å"English Only† states. These states include Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Mississippi, Nebraska, North and South Carolina, North Dakota, Tennessee and Virginia. Supporters of this movement see this as the solution to address other concerns such as the academic achievement gap and the high number living in poverty (American Civil Liberties Union 2; Lipski 34). In order to educate immigrants to become fluent in English, they would facilitate the education through the use of English immersion programs. These programs would prohibit the use of any language except English. There are three methods that could be used for these programs. The first is the English as a Second Language (ESL) method which supplements the classes with additional lessons in English. ESL may focus on grammar and language structure or focus on the contents through communication. The second method is the sheltered immersion method where the English taught is dependent on the proficiency level of the student. The third model is called the â€Å"sink or swim† method. This involves were placed in regular classrooms regardless of their proficiency level. This third method was banned by the Supreme Court in 1974 (The Benefits of Bilingual Education). However, there are many who protest to the â€Å"English Only† movement. Coalitions such as the American Civil Liberties Union have noted that while there are some benefits to this movement, there are also a number of consequences which they view as bearing more weight compared to the benefits. For one, the â€Å"English Only† movement would void federal and state laws which require the government to provide services in languages apart from English, such as the 1965 Voting Rights Act (Jones 1) as well as services pertaining to everything from health and education to assistance to victims of crimes or accidents (2). It also leads to the abandonment of multicultural events. This movement would also lead to Spanish-language, and other foreign language, programs in television and radio stations to forfeit their licenses and would eventually go off the air. Furthermore, immigrants who are coerced English one way or another would experience some psychological woes. In an interview, Ronald Rodriguez (qtd. in Torres) found himself becoming aloof in his class where everyone, but him, spoke English as a youngster. When he eventually became fluent with the English language, he began to feel a sense of embarrassment in speaking Spanish and had a feeling that he had betrayed his family for speaking English. Moreover, this movement is contradictory to the Equal Protection Clause protected by the Fourteenth Amendment and would inhibit immigrants who are not proficient in English of certain rights such as the right to vote, education and to be free of discrimination (2-3). This would make the â€Å"English Only† policy as a racist policy (Schmidt 143). Opposing groups have proposed alternatives to the â€Å"English Only† policy. In order to solve national concerns such as the academic achievement gap and the growing poverty due to unemployment on the part of immigrants is through bilingual education (Huntington 30). Bilingual education was initially employed to level out unequal education (Arce 228). Bilingualism refers to an individual’s knowledge of two or more languages apart from his or her own native language and the ability to function in these languages according to the need (Meyer and Fienberg 2; Minami). These abilities include speaking, reading, writing, and understanding (Chiocca). There are three bilingual education models that are currently used in the country today. The first model is the Transitional model. This model accentuates English language development and academic learning using the native language of the students as the medium to instruct them. The second model is the Developmental model. This model is aimed to advance the fluency of the student both in writing, reading and speaking both in their native language and in English. The third model is the dual language program. This program teaches both English and the student’s native language alternately to the students in order to make them fluent in both English and the student’s native language (Lipski 29-30; The Benefits of Bilingual Education). In today’s society, all nations including the United States are geared towards globalization (Robinson). In line with this, more and more individuals view bilingual education and dual language programs to become popular (Lipski 29-30). Children who are enrolled in bilingual education programs in the country have been reported to succeed academically since their language and culture are incorporated in the curriculum of the program and in their daily interactions in the classrooms providing a firm language foundation (Arce 228; Wu and Ito). This environment allows the children enrolled in bilingual programs to foster a feeling of security (Konishi). Being proficient in more than one language also allows students the opportunity to continue their education in other countries (Fallows). Furthermore, bilingual education preserves the student’s sense of pride, making them able to blend in a dominant English speaking easily able to interact with his or her classmates at the same time protecting their sense of identity since language and culture are important to the identity of an individual (The Benefits of Bilingual Education). In line with this, bilingualism also allows Americans in order to understand the other cultures in the country. A few of the languages that Lipski had suggested for Americans to select as a second language to learn are Chinese, Japanese and Spanish (29). Bilingualism also has its benefits in the corporate world. Bilingual candidates, particularly those who are fluent in Spanish and English, have greater employment opportunities than those who can only speak one language (Chiocca). This is due to the growing Hispanic market in the country. As of 2000, the Hispanic community is reported to have a purchasing power of over $300 billion annually (Carreira 334). Thus, many business organizations in the United States prefer to hire individuals who are able to speak both Spanish and English. The need for bilingual employees is more imperative in industries that inquire vast amount of paperwork. Examples of these industries are car sales, insurance, mortgaging companies, and those who cater to foreign clients. In these industries, the transactions between the customer and the company are seen to have high risks. Bilingual employees minimize these risks by being able to communicate effectively with their clients. An employee who is able to speak the same language as the company’s customers would be able to make them feel more secure and important to the business (Jares; Shepherd). An example of this was when Continental Airlines began to service passengers to Latin America and began to hire bilingual stewards and stewardesses for these flights. Erica Roy, spokesperson of Continental Airlines stated that the company decided to hire bilingual stewards and stewardesses because the company’s clientele was improving in Latin America and the company wanted to make the customers feel comfortable (Jares). Despite the many benefits bilingual education may bring about to an individual, particularly to children, many researchers have found that it has its share of disadvantages. According to the studies of these researchers, children who enroll in bilingual education programs experience more hardships in terms of language proficiency as compared to those who grow up learning only one language. Bilingual children have been noted to exhibit vocabulary proficiency scores below normal in either of the two languages. Researchers attribute this to the fact that since they are learning two different languages, they are learning twice as many words within the same time span as that of a child who is only learning one language. Other researchers have also concluded that bilingual education can inhibit the cognitive development of the child which may result to retardation (Minami). Recent studies on the impact of bilingual education to the cognitive development of a child have shown results contrary to the initial findings made by researchers. In fact, studies have shown that children who are raised learning more than one language have a higher potential to become smarter than those who only learned one language. In a study done in Darthmouth College headed by Laura-Ann Petitto, a group of children whose ages were between 4 and 6 years old and spoke either French or English were compared against a group of bilingual children who were learning one spoken and one signed language. The cognitive capability of the participants of the study were compared using a commonly used research device to measure the thinking ability as well as the ability to allocate attention wherein the participants telling the researchers the color of the square appearing on a computer screen and its position on the screen. The results of the study showed that the bilingual children scoring better than those who only knew one language. The results of this study disproved previous studies that cognitive development is compromised in the case of bilingual children (McCoy). Another similar study at the University College in London supported the findings made by Petitto. They had concluded that because they were learning more than one language, the brains of bilingual children are more structurally enhanced as compared to those who can only speak one language (â€Å"Linguists Have Better Brains†). Petitto confirms this by explaining that the increased demands in processing two language systems also increased the computational analysis capabilities of the brains of bilingual children (McCoy). Bilingualism has also shown to cultivate classification skills, concept forming, reasoning through analogy, and a better control in linguistic processing (Chipongian). The latter was evident in a study done by Viberg where bilingual children and monolingual children were given a story which they then needed to relay, the versions given by bilingual children were more detailed than their monolingual counterparts (Minami). Furthermore, bilingual children have been noted to be more flexible mentally and able to conceptualize better. These analytical capabilities demonstrated by bilingual children as well as the recognition of uncertainties and sensitivity towards detail and structure have also been noted to surpass that of children their age who have learned only one language. They are able to focus their attention on important details without being sidetracked by information that have no bearing on the information or details that may be misleading (Chipongian). It is important to remember that currently, the findings on how bilingual education affects the cognitive development of an individual has been concentrated on children. Further research would yet have to be to determine if the same benefits would be exemplified by teenagers and adults who learn a second language.

Differences between the characteristics of a soft real time task

Differences between the characteristics of a soft real time task Ques 1:-Explain the key differences between the characteristics of a soft real time task such as web browsing and a non real time task such as e-mail delivery? ANS= Key Concepts Classification Of Real-Time Systems Real-Time systems can be classified from different perspectives. The first two classifications, hard real-time versus soft real-time, and fail-safe versus fail-operational, depend on the characteristics of the application, i.e., on factors outside the computer system. The second three classifications, guaranteed-timeliness versus best-effort, resource-adequate versus resource-inadequate, and event-triggered versus time-triggered, depend on the design and implementation, i.e., on factors inside the computer system. However this paper focuses on the differences between hard and soft real-time classification. Hard Real-Time versus Soft Real-Time The response time requirements of hard real-time systems are in the order of milliseconds or less and can result in a catastrophe if not met. In contrast, the response time requirements of soft real-time systems are higher and not very stringent. In a hard real-time system, the peak-load performance must be predictable and should not violate the predefined deadlines. In a soft real-time system, a degraded operation in a rarely occurring peak load can be tolerated. A hard real-time system must remain synchronous with the state of the environment in all cases. On the otherhand soft real-time systems will slow down their response time if the load is very high. Hard real-time systems are often safety critical. Hard real-time systems have small data files and real-time databases. Temporal accuracy is often the concern here. Soft real-time systems for example, on-line reservation systems have larger databases and require long-term integrity of real-time systems. If an error occurs in a sof t real-time system, the computation is rolled back to a previously established checkpoint to initiate a recovery action. In hard real-time systems, roll-back/recovery is of limited use. Ques2:-Name any two important sensors devices and two actuator devices use in real time applications and explain the physical principals behind their working? ANS= one actuator is robotic arms that is mainly used in the manufacture company of any car and bike..the robotic adjust the parts of car inside the cabenet†¦ Input=tempreture ,,,pressure,light,etc its all the input of for the actuator†¦ Output=electrical signal Ques3:-:- In a hard real time system, is it necessary that every task in the system be of hard real time type? Explain your answer using a suitable example? Ans:-Contain only tasks with no hard timing constraints.Also known as â€Å"best effort† systemsMost modern operating systems can serve as the base for a soft real time systems.Examples:multimedia transmission and reception, networking, telecom (cellular) networks,web sites and services, computer games. Contains tasks with hard timing constraints.Requires formal verification/guarantees of being to always meet its hard deadlines (except for fatal errors). Examples:air traffic control , vehicle subsystems control, medical systems There are two different execution models: In a preemptive model of execution a task may be interrupted (preempted) during its execution and another task run in its place. In a non-preemptive model of execution after a task that starts executing no other task may execute until this task concludes or yields the CPU. The task model for a real time system has two main types: Ques4:-What are the different types of timing constraints that occur in a system? Give examples of each. Time constraints of data:-The controlling system interacts with its environment based on the data available about the environment, say from various sensors e.g position , velocity, and altitude, sensors and cameras. It is known that the state of the environment, as perceived by the controlling system, be consistent with the actual state of the environment. The second data is processed further to derive new data, for example data such as aircraft position, heading velocity are used to derive the time at which it would touch ground if allowed to land. Time constraints of actions:- having covered the timing aspects of events and data we are now in a position to summarize the reasons for actions being associated with time constraints. Time constraints dictate the behaviour of the environment they constrain the rates and time at which input arrive at the system for example in an air traffic control system, a flight commander must not ask for permission to land until the aircraft is 10 minutes from the airport. Behavioral constraints ensure that the environment of a system is well behaved, whereas performance constraints ensure that the computer system performs satisfactorily. Each of performance and behavioral constraints can further be classified into the following three types: Delay Constraint Deadline Constraint Duration Constraint These three classes of constraints are explained in the subsequent sections. Ques5:-Explain why safety and reliability are not independent issues in safety-critical hard real time systems. Explain the basic techniques you would adopt to develop a software product that is required to be highly reliable Ans:- it will crash, and it wastes lot of time and money to create a new system, and if the system is crash it will not work as a real time system ,it loses the reliability ,therefore it is necessary to hard real time systems that safety and reliability depends on each other, thus system works as a true hard real time system. In traditional systems ,safety and reliability are normally considered to be independent issues .it is therefore possible to identify a traditiona system that is safe and unreliable and systems that are reliable but unsafe.for ex- word processing software may not be a reliable but is safe, Software Reliability is an important to attribute of software quality, together with functionality, usability, performance, serviceability, capability, installability, maintainability, and documentation. Software Reliability is hard to achieve, because the complexity of software tends to be high. While any system with a high degree of complexity, including software, will be hard to reach a certain level of reliability, system developers tend to push complexity into the software layer, with the rapid growth of system size and ease of doing so by upgrading the software. For example, large next-generation aircraft will have over one million source lines of software on-board; next-generation air traffi c control systems will contain between one and two million lines; the upcoming international Space Station will have over two million lines on-board and over ten million lines of ground support software; several major life-critical defense systems will have over five million source lines of software. While the complexity of software is inversely related to software Ques6:-Give an example of soft real time task and non real time task. Explain the difference in between these two types of tasks? Ans:- A soft real-time system on the other hand will tolerate such lateness, and may respond with decreased service quality (e.g., omitting frames while displaying a video). Soft real-time systems are typically used where there is some issue of concurrent access and the need to keep a number of connected systems up to date with changing situations;a non real time tasks are batch processing jobs,e -mail,and background tasks such an event logers .you may ,however ,argue that even these tasks, in the strict sense of the term ,do have certain time bounds.an email is expected to reach its destination at least with in a coupleof hours of being sent.similar is the case with a batch processing job such a pay-slip printing what then reality is the difference between a non real task and a soft real time task for non real time tasks ,the associated time bounds are typically of the order of a few minutes hours or even days .in contrast the time bounds associated with soft real time tasks are at most of the order

Violence on TV Essay -- Argumentative Argument Media Television

Violence on TV For a long time now the debate has been, and continues to be, as to whether or not violence on television makes children more violent. As with all contentious issues there are both proponents and detractors. This argument has been resurrected in the wake of school shootings, most notably Columbine and Erfurt, Germany; and acts of random violence by teenagers, the murders of two Dartmouth professors. Parents, teachers, pediatricians, child psychiatrists, and FCC Chairmen William Kennard and former Vice President Al Gore say violent TV programming contribute in large part to in violence in young people today. However, broadcasters and major cable TV providers like Cox Communication say that it is the parent’s fault for not making it clear to their kids as what they may or may not watch on TV. The major TV networks and cable providers also state it is the TV industry’s fault as well for not regulating what is shown on TV. So who is the guilty party in this argument of w hether or not TV violence influences of the behavior young people in today’s society? There is a "general consensus among social scientists that television violence increases the propensity to real-life aggression among some viewers," and yet, paradoxically, "there is presently little evidence indicating that violence enhances program popularity" (Diener & DeFour, 1978). Top government studies insist, "violent material is popular" (Surgeon General's Scientific Advisory Committee on Television and Social Behavior, 1972). Differing conclusions may be viable. One leading social psychologist flatly states, "evidence suggests that violence on television is potentially dangerous, in that it serves as a model for behavior -- especially for children" ... ...ichard. "Chips Ahoy." Time February 19, 1996: 58-61. Aronson, E., The Social Animal, New York: W.H. Freeman and Co., 7th Edition, 1995 Surgeon General's Scientific Advisory Committee on Television and Social Behavior, Television and growing up: The impact of televised violence, Washington, D.C.: U.S. Government Printing Office, 1972 Diener, E. & DeFour, D., "Does Television Violence Enhance Program Popularity?", Journal of Personality and Social Psychology, 1978, Vol. 36, No. 3, 333-341 UCLA Center for Communication Policy, Television Violence Monitoring Project, http://ccp.ucla.edu/Webreport94/toc.htm New Statesman & Society, May 17 1996 v9 n403 p27(1) by Alexander Cockburn National Television Violence Study , April 20, 1998 v370 n10 p24(1) by Christopher Stern American Academy of Pediatrics , Pediatrics Vol. 108 No. 5 November 2001 Violence on TV Essay -- Argumentative Argument Media Television Violence on TV For a long time now the debate has been, and continues to be, as to whether or not violence on television makes children more violent. As with all contentious issues there are both proponents and detractors. This argument has been resurrected in the wake of school shootings, most notably Columbine and Erfurt, Germany; and acts of random violence by teenagers, the murders of two Dartmouth professors. Parents, teachers, pediatricians, child psychiatrists, and FCC Chairmen William Kennard and former Vice President Al Gore say violent TV programming contribute in large part to in violence in young people today. However, broadcasters and major cable TV providers like Cox Communication say that it is the parent’s fault for not making it clear to their kids as what they may or may not watch on TV. The major TV networks and cable providers also state it is the TV industry’s fault as well for not regulating what is shown on TV. So who is the guilty party in this argument of w hether or not TV violence influences of the behavior young people in today’s society? There is a "general consensus among social scientists that television violence increases the propensity to real-life aggression among some viewers," and yet, paradoxically, "there is presently little evidence indicating that violence enhances program popularity" (Diener & DeFour, 1978). Top government studies insist, "violent material is popular" (Surgeon General's Scientific Advisory Committee on Television and Social Behavior, 1972). Differing conclusions may be viable. One leading social psychologist flatly states, "evidence suggests that violence on television is potentially dangerous, in that it serves as a model for behavior -- especially for children" ... ...ichard. "Chips Ahoy." Time February 19, 1996: 58-61. Aronson, E., The Social Animal, New York: W.H. Freeman and Co., 7th Edition, 1995 Surgeon General's Scientific Advisory Committee on Television and Social Behavior, Television and growing up: The impact of televised violence, Washington, D.C.: U.S. Government Printing Office, 1972 Diener, E. & DeFour, D., "Does Television Violence Enhance Program Popularity?", Journal of Personality and Social Psychology, 1978, Vol. 36, No. 3, 333-341 UCLA Center for Communication Policy, Television Violence Monitoring Project, http://ccp.ucla.edu/Webreport94/toc.htm New Statesman & Society, May 17 1996 v9 n403 p27(1) by Alexander Cockburn National Television Violence Study , April 20, 1998 v370 n10 p24(1) by Christopher Stern American Academy of Pediatrics , Pediatrics Vol. 108 No. 5 November 2001

Web-Based Education: A Review of an Upcoming Educational Method :: Essays Papers

Web-Based Education: A Review of an Upcoming Educational Method Over the past 20 years, there has been a drastic change in technology. One example is in education. The development of the internet has affected the way in which we teach and learn. Web based education is a relatively new term. There are many methods and techniques for delivering instruction through the web. Academic courses can be enhanced with web-based links, or the courses can be delivered completely on the web. By definition web-based education refers to material found on the World Wide Web which provides information to enhance a person’s knowledge (Virtual Apex Internet Solutions, 2005). Although it is a very broad term, it has just recently had a major impact on the learning development of children. Web based education includes, but is not limited to; E-learning systems, online Universities, individual classroom websites, and general research conducted with the internet (SDSM&T & Sun Microsystems, 2002). Critics argue both the pros and cons of web-based tec hnology; therefore in this paper we will present several opposing viewpoints. Within the development of web based education it is important to discuss the Web-Based Education Commission, which is very influential in the steady progress of positive web-based education (SDSM&T & Sun Microsystems, 2002). As future teachers we feel this topic is essential to being successful in the classroom. As we previously mentioned, web-based education refers to many things on the internet. One example is E-learning systems. E-learning systems refer to the use of network technologies to create, foster, deliver, and facilitate learning, anytime and anywhere (Iqbal, Jones-Harris, & Gordon, 2004). One example is Blackboard. Blackboard is an online tool for teachers and students to enhance communication and learning. Blackboard provides many tools useful to teachers. These useful tools include; discussion boards, chat rooms, quizzes, digital drop boxes to submit assignments, contact information, and much more. Personally we feel that Blackboard has had a major impact on our involvement in classes. In comparison to Blackboard, there is also WebCT. WebCT is a more elaborate example of an e-learning system. This includes; courses, assessments, communication, and content presentations comparable to Blackboard (McCormack & Jones, 2000). Both Blackboard and WebCT can be used to enha nce a classroom learning environment. E-learning is one of the fastest growing trends within colleges and universities.

Beowulf :: Epic of Beowulf Essays

Type of Work: Heroic epic poem Setting "Land of the Geats," southern Sweden and Denmark; c. sixth century Principal Characters Beowulf, a Geat hero Hrothgar, King of the Danes Unferth, a Danish warrior Wiglaf, Beowulf's nephew and loyal court noble Story Overview Long ago in Hrothgar's Danish kingdom lived a gruesome monster-giant named Grendel, who nightly roamed the countryside. Rising from his marshy home, he would stalk to the King's high hall, and there devour fifteen of Hrothgar's sleeping warriors. Then, before departing, the monster would seize fifteen more men with his huge arms and bear them back to his watery lair. For twelve years the slaughter continued. Word of this terror spread across the sea to the land of the Geats, ruled by Hygelac. Beowulf, Hygelac's principal advisor and warrior and a man of great strength and courage, heard the tale of Grendel's murderous attacks. Straightway, he set sail to free the Danes from the demon's depredations. In Denmark, a coast-watcher met the weary company of fifteen seafarers. Learning of Beowulf's intended mission, he permitted the Danes to pass. They started out then - the spacious ship remained behind, riding on its rope, ... Figures of boars, bright and fire-hardened, gleamed gold-adorned above the cheek-guards; in war the boar helped guard those fierce men's lives ... To Hrothgar's high hall they marched. There the King spread a banquet feast in Beowulf's honor; the mead cup was passed around, and the boasting began. But the Danish warrior Unferth, "drunken with wine," taunted the Geat, reminding him of a five-day swimming contest in which Beowulf was said to have been bested. The Geat answered boldly, however, that he had not only emerged victorious in the race, but had been forced to kill nine deadly sea-monsters during the course. After the feast, Hrothgar and his warriors went to their rest, leaving Beowulf and his men in the hall. Then came the fiendish Grendel, "with an unlovely light, like a hellish flame in his eyes." The ironbound door burst open at the touch of his fingers, and he rejoiced at the rich feast of human flesh awaiting him. He seized one sleeping warrior, tore him up furiously, bit through muscles and sinews, and drank the blood in streams. Then he quickly consumed the entire corpse "as a wolf might eat a rabbit." He reached toward another victim, but the beast was destined to dine no more that night. Without shield or spear, Beowulf took hold of the dreaded monster, wrenching off his right arm; and the maimed Grendel fled back to his home.

Analyzing the role of Strategic Entrepreneurship in forming temporary Competitive Advantage that leads to Value Creation

Introduction Globalization and the rapid pace of development, combined with intense competition, have pushed firms to seek ways to survive and thrive in today’s highly volatile business environment. As such, entrepreneurs are primarily concerned with building competitive advantage and creating value for their firms. Recent studies point out the significance of strategic entrepreneurship as a way for businesses to develop a ‘more entrepreneurial orientation for sustained competitive advantage’ (Olusola, 2012). Strategic entrepreneurship essentially involves concurrent opportunity-seeking and advantage-seeking behaviors, which result in better performance of the firm (Ireland, Hitt & Sirmon, 2003). This research is interested in conducting a similar investigation and seeks to analyze the role of strategic entrepreneurship in forming temporary competitive advantage, which leads to the creation of value for the firm. Research Questions This dissertation is interested in determining whether firms, which engage in strategic entrepreneurship, are able to establish temporal competitive advantage in a dynamic environment, especially whilst competing with other firms and within the context of creating value for the firm. Below are the specific questions to be addressed in this dissertation: What benefits would a firm obtain by successfully employing strategic entrepreneurship in the current competitive market What temporary competitive advantage results from employing strategic entrepreneurship Does strategic entrepreneurship create value Aims and Objectives The primary aim of this research is to analyze the role of strategic entrepreneurship in building competitive advantage and creating value for the firm. Based on the research questions given above, the objectives of this dissertation are as follows: To find out the benefits of employing strategic entrepreneurship To understand what competitive advantages are the result of utilising strategic entrepreneurship To investigate whether strategic entrepreneurship creates value for the firm Rationale This dissertation will provide insights on the significance of strategic entrepreneurship, especially within the context of forming temporary competitive advantage, in pursuit of creating value for the firm. This research seeks to address some of the gaps in literature, such as understanding the balance between the opportunity-seeking behavior associated with entrepreneurship and the advantage-seeking behavior of strategic management (Hitt et al., 2011). Moreover, a Strategic Entrepreneurship Theoretical Tree will be utilized in order to analyze the various components of strategic entrepreneurship. The theoretical tree is created based from the different studies conducted on the subject. Literature Review (Preliminary) Strategic entrepreneurship is associated with firm’s objective of achieving superior performance through the simultaneous application of both opportunity-seeking and advantage-seeking activities (Ketchen, Ireland, & Snow, 2007). Various researchers have identified different components of strategic entrepreneurship, which can lead to superior performance of the firm. Ireland, Hitt & Sirmon (2003) proposes four dimensions for the successful implementation of strategic entrepreneurship: (a) entrepreneurial mindset; (b) entrepreneurial culture and leadership; (c) strategic management of resources; and (d) applying creativity to develop innovations. At the business level, value creation is usually reflected in the expansion and growth of a firm. Welter & Smallbone (2004) found that Institutional Economic Theory highlights the institutional embeddedness and path dependence of entrepreneurial behavior. This, in turn, influences the degree and nature of value creation for the firm. A number of authors have identified the factors that influence value creation and competitive advantage. Pongpearchan (2011, p.5) found that ‘operational innovation efficiency and business practice effectiveness have a significant positive effect on value creation excellence.’ On the other hand, Rindova & Fombrun (1999) argue that competitive advantage is a systemic outcome which develops as firms engage in processes that involve the use and exchange of resources, as well as the communication that occurs in these exchanges. Therefore, the fluctuations on the interpretations and evaluations of a firm affect its resources and its competitive advantage in the marketplace. Below is the model of the Strategic Entrepreneurship Theoretical Tree which will be used as the main theoretical framework of this research. Each of the components of this model is based on different studies. These will be discussed in more detail during the full dissertation document. Methodology This research will use quantitative research methodology in addressing the objectives of the study. Quantitative survey will be used in gathering data from respondents. Quantitative methodology is chosen for this study because it will allow the researcher to utilize the opinions of respondents in explaining the phenomena being studied. The survey will be administered to employees and managers of SMEs and large commercial firms in the UK to find out their views on the subject. The survey will asks questions such as how respondents perceive the role of strategic entrepreneurship in forming creative temporary competitive advantage; what are the benefits of strategic entrepreneurship; how can firms create value; etc. The target number of respondents for the survey is 100. In anticipation of the fact that some potential respondents might refuse to participate in the survey, around 175 to 200 questionnaires will be distributed to ensure that 100 responses will be gathered. The survey will be administered face-to-face, via post, though emails, and online. This is done to allow respondents to choose how they want to answer the survey. After data gathering is completed, statistical analysis will be used in analyzing the data. SPSS and Excel will be used as the primary software for analysis. References Hitt, M, Ireland, D, Sirman, G, & Trahms, C. (2011). Strategic Entrepreneurship: Creating value for individuals, organizations and society. Academy of Management Perspective. p.57-75. Ireland, D, Hitt, M, & Sirmon, D. (2003). A Model of Strategic Entrepreneurship: The Construct and its Dimensions. Journal of Management. 29(6), p.963-989 Ketchen, D, Ireland, D, & Snow, C. (2007). Strategic entrepreneurship, collaborative innovation, and wealth creation. Strategic Entrepreneurship Journal. 1(3-4), p.371-385. Olusola, A. (2012). Strategic Entrepreneurial Skills’ Influence on Small Businesses’ Performance in Oyo and Osun Western States-Nigeria. Research Journal in Organizational Psychology and Educational Studies.1 (6), p.345-352. Pongpearchan, P. (2011). Strategic entrepreneurship management competency and firm success: a comparative study of SMEs in auto and electronic parts in Thailand. International Journal of Business Strategy. 11(2). Rindova, V & Fombrun, C. (1999). Constructing competitive advantage: the role of firm-constituent interactions. Strategic Management Journal. 20(8), p.691-710.

Japan Vs Feudal Europe

The systems Presence of Feudal System Compare Feudalism developed slightly later in Japan than in Europe Contrast: Base of Feudalism European feudalism was grounded in Roman legal structure while Japan feudalism had as its basis Chinese Confucianism Evidence 1: Europe: the economic system of Europe is based on an economic system made of the relationships between the different classes in the hierarchal life in Europe. Japan: Unlike Europe, Japan's economy relied on Internal money flow.For the most part an Agricultural Economy Evidence 1: What the main Religion was Europe: Christianity Japan: Buddhism with Shinto Influence and Zen Buddhism Evidence 2: class differences and positions Divisions of Class and Rank Europe: King, Nobles (dukes, Duchesses), Peasants, Serfs Japan: Empower (acts as a figurehead) Shogun (has the power, Military Leader), Deadly (Each controls an area of land had Is master so his Samurai who are paid to work for and protect him), Samurai (Warriors who fought to pr otect their Diamond and people.They uphold a strict code of selflessness and honor), Peasants (farmers and Sherman, they were considered higher class than in Europe because they supplied food which all classes depend on), Artisans (people who were specialized in a specific trade), Merchants (Merchants were the lowest class and their Job was to trade and transport goods as well as shop-keep Europe: Unity of Church and State, Papacy Sometimes forced conversion Japan: In feudal Japan, state and religion were kept separate for the most part.Buddhism came to Japan 300 years before feudalism took shape. It blended with the native Japanese religion Shinto to for Zen Buddhism Japanese variation of Buddhism Reinforced Bushier values of mental and self-discipline Buddhist monasteries became very wealthy Conversion was never forced. Monasteries were centers of learning, charity, interpretation for the poor It was the country official religion throughout feudal Japan, but religious leaders did not try to control politics or society.This non-interference allowed the Shogun and Dynamos to rule while only focusing on the military and political aspects of their rulers The beliefs of Zen Buddhism were very popular among samurai since they followed beliefs of Bushier Evidence 3: Compare and Contrast in Warriors and their valuesWho they were, difference in training, attire, Position in society, role in the community, duty outside of warfare Bushier-values Justice or rectitude Without rectitude they will not be fulfilling the full responsibility of the samurai Courage Doing what its right no matter how scary Mercy Politeness (etiquette) Honesty Honor Loyalty Self Control expected to have not only the strength and skills to face combat in the violent Middle Ages but was also expected to temper this aggressive side of a knight with a chivalrous side to his nature. To fear God and maintain His ChurchTo serve the liege lord in velour and faith To protect the weak and defenseless To g ive succor to widows and orphans To refrain from the wanton giving of offence To live by honor and for glory To despise pecuniary reward To fight for the welfare of all To obey those placed in authority To guard the honor of fellow knights To eschew unfairness, meanness and deceit To keep faith At all times to speak the truth To persevere to the end in any enterprise begun To respect the honor of women Never to refuse a challenge from an equal Never to turn the back upon a foe Evidence