Delwarca Case Essay

Delwarca Software’s remote support unit is having issues with its customer service performance. The long waiting times for calls are the predominant cause for customer dissatisfaction. Jack McKinnon is concerned with the impact of customer dissatisfaction on the growth rate of the company. The challenge for Jack McKinnon is to find out a solution for decreasing the long wait times on calls without investing much money. He will have to re work the whole process so that the calls can be channelized efficiently and various customer concerns be resolved effectively. Initially in the current process a customer call was greeted by an operator who does the identity and problem verification and decides to transfer a call to critical support unit or next available associate. The problem with this process was that even if a senior associate is available to attend to the customer’s concerns still the customer remains on hold and is routed to the senior associate only through the a ssociate and that also only if the associate fails to provide appropriate solution to the customer. The waiting time was involved between each passes and during the long hold time the customer was engaged only with an automated update every 90 seconds regarding further estimated hold time needed. During various interactions with customer iT was found that customers had trust on the technical competency of Delwarca’s support unit but were miffed on the long wait times. The customer had an option of directly requesting a specific Senior Associate by name. With the introduction of Rapid ID procedure the process flow was changed. Rapid ID procedure aimed to reduce regular calls by 1 FTE. Two highly experienced associates were upgraded to the roles of ‘Directors’ who would direct the calls from customers to either an Associate or a Senior Associate depending on the problem. They would not try to provide any solution but direct the calls to the proper channels only. In case the call is directed to the associate and he is not able to provide a solution, the call could still be forwarded to a senior associate. Also customer had an option to request for a Senior Associate directly. Under very rare cases only the customers were  directed to Delwarca’s Criti cal Support Unit. Analysis of the impact of Rapid ID procedure on the Customer satisfaction index: Positives –  Introducing Director Associates to direct customers to the appropriate associate/senior associate saw a reduction in both the wait and talk time with associate, from 66.8 minutes to 41.5 minutes that is a decrease of 37.8%. The calls that were routed from associate to senior associate took a dip of 11.3%. Associates’ percentage of resolving the calls increased from 51% to 62%. Negatives – The new problem that arose with Rapid ID procedure was an increase of 46.5 minutes to 89.2 minutes (a 91.8% increase) for calls that were forwarded directly to senior associates. With the large customer base and the number of senior associate available in Delwarca, this level of increase was not sustainable. Major cause for the increase in the time when they request a senior associate is because more and more customers were preferringdirect calls to senior associate and therefore the longer waiting times. Lack of trained associate and thereby customer’s preference for senior associates caused a major shift from associates not being able to contribute much and senior associates being swarmed with 65% of the total calls. 18% of all calls were directed straight to senior associates, 28% were direct requests from the customers and 19% from calls forwarded to them by the associates. Only 35% of the calls were sent to associates. Few associates and senior associates were reported to haveextremely longer minutes per call than the average call durations. This was affecting the overall quality of customer service performance. The three longest durationsfor associates were 50 minutes, 40.8 minutes, and 37.8 minutes. The next highest is 28.5 whereas the average stands at 29.4. Similarly the highest twofor senior associate were 44.6 min and 33.1 min. The next highest was 24.1min which is same as average of 24.1. It seems that these few associates and senior associates were causing larger holding time which increases number of callers in waiting queue. //Please Review the below part as I have jotted down the points in a hurry// Problem Statement – Jack McKinnon had to provide recommendation for increasing a thereby alleviated customer satisfaction, increase the Delwarca’s customer service unit performance and win back the customer’s trust. Also as a Manager it was his responsibility to address to the problems faced by his subordinates. With a shift to Rapid ID procedure the senior associates were bogged down by high pressure and at the same time they had to be the victim of irate dissatisfied customer’s rude remarks. Aronson, Pierce and Shah were speaking to the customers for the longer durations. The minutes per call for these Associates were much higher than the average. Similarly Kalinowsky and Sacks were speaking to the customers for the longer durations. Now Jack as manager has to take a decicison as to what to do with these employees. Recommendations – From the findings it can be concluded that there is a lack of skilled/experienced associates in the company and so customer finds more satisfaction when handled by senior associates. Unless the customer’s perception is changed they will keep swarming the senior associates. Also lack of problem solving ability by the current associates causes more and more calls forwarded from them to senior associates thereby increasing the pressure on them. Hence associates must be trained to solve different complex issues and customer handling ways. Proper mentoring will improve their performances and abilities to solve customer concerns effectively. Rather than directly forwarding the calls to the senior associate the ideal process would be to provide the customer with an associate who could discusses his problems and provide a part of resolution to it and then forward the case to the senior associate for further workaround. This will not only target efficient and effective solution provision to customer but also less dependency on the senior associate. Also it will help the associate to gain experience on the problem solving ability. If there is demand for a specific senior associate the requests can be divide in time slots and these incoming requests could be allotted the slots as per their preference. This would reduce the waiting/holding times and customer will not bother to call back if he/she is assured of a fixed time slot for his problem solving. Meanwhile the concerns of the customer can be noted by the associate and if the associate is ideal he can work-around the problem and propose a solution to the senior associate who in turn can judge and be ready with the possible solutions before the customer’s slot arrives.

Abigail Adams

Adams used the rhetorical strategies of logos, ethos, and pathos to guide her son In a direction that will push him to take advantage of the world he lives in to broaden his mind and understand the importance of engaging himself in society. First, Abigail uses logos in her writing. One of her ways to push her son in the direction she wants is for him to understand that developing the things he already knows will contribute to his broadening.She wrote, â€Å"Your knowledge of the language must give you greater advantages now than you could possibly have reaped whilst ignorant of it; and as you increase in years, you will find your understanding opening and daily Adams). She wants him to realize that if he can utilize the things he already knows, then his comprehension of life will become deeper. HIS advantage Is that he Is surrounded by countless opportunities In which he can go and apply his knowledge, but he needs to see It.Another way Abigail tries to push him Is by telling him th at, â€Å"When a mind Is raised and animated by scenes that engage the heart, then those qualities, which would otherwise lie dormant, wake into Adams). Not only is she stressing the part about him needing to utilize his knowledge, but she is also pointing out, again, that he will never know what he is capable of until he wakes it up. The use of logos is strategic because it reassures the on of what could be if he would Just look into his mind. Second, she uses ethos in her letter to her son.Abigail claims to her son that she has met with an author and he compares â€Å"a Judicious traveler to a river, that increases Its stream the further it flows from Its source; or to certain springs, which, running through rich veins of minerals, Improve their qualities as they pass along. â€Å"(Unknown author). This Is the point she used to remind her son to take advantage of the world. He needs to be ‘a river' and soak up all the knowledge or ‘minerals' he can. The new knowledg e will improve him as a person because it will allow his mind to broaden, plus it is an act of engaging in society and the world.To back up her point of ethos, Abigail wrote, â€Å"All history will convince you of this, and that wisdom and penetration are the fruit of experience, not the lessons of retirement and Adams). ‘All of history is a very large statement. This furthers her want for him to go out, take advantage of his world, and experience things to expand his understanding. She reminds him that the only way to broaden one's mind and gain wisdom and knowledge is through experience or engagement. Her strategic use of ethos can get her point across to her son that participating In life and In society will allow him to gain a variety of qualities.Lastly, Ball used the strategy of pathos to further gulled her son. Since she Is a mother, she uses status to her advantage. In the beginning, she apologizes to make sure that her son lets go of any hostility towards her for mak ing him go on a voyage â€Å"It will be expected of you, my son†¦ â€Å", â€Å"†¦ Under the instructive eye of a tender parent†¦ â€Å", meet it is your lot, my son, to be an eyewitness†¦ In your own native land†¦ † , † †¦ O have a parent who has taken so large and active a share in this contest†¦ â€Å", and â€Å"†¦ Nor your country, and render your parents supremely happy, particularly your ever affectionate mother. † These small pieces that were slipped into sentences reinforce her status. She is the mother and she has the power in the end, but she hopes he will do it on his own, with the help of this letter. Her usage of pathos is the factor that has the ability to thoroughly convince him to do her wishes. Abigail Adams knew exactly what she wanted for her son and she knew what needed to happen for him to see it as well. The letter she wrote captures all the things she hoped for him to experience and learn.The use of rhetorical strategies allowed her to convey her wishes because each strategy, logos, ethos, and pathos, served a specific purpose. Logos showed her son why he should listen to her. Ethos let him know that his mother was not the only one to think these things. Finally, pathos was the side that enabled Abigail to use her mother status. After all of her words were written, she hoped that her son would understand how important it was to allow the world to give you knowledge and use said knowledge in return to broaden the mind and it's horizons.

A Walking Holiday in Costa Rica by Mary Novakovich Essay

You’d have to have been living on another planet for the past half-decade not to have clocked the rise and rise of the Red City, Marrakesh. While five-star resorts have proliferated right up to the walls of the 1,000-year-old medina, inside them, along its chiaroscuro labyrinth of alleys and lanes, chic and unique riads have upturned and elevated paradigms of Moroccan design and service. Urbane and luxurious, Marrakesh now feels like a place where there’s nothing—or close to nothing—you can’t have. Which is why the places to look for the real Morocco often lie far from the burnished suites and buzzing restaurants of this city on the plain. Striking out for the farther reaches of the country is rewarded with unique takes on traditional hospitality, both new and timeless. They can be found deep in the southernmost region, where ungenerous stone begins to surrender to the saffron-gold sands of the Sahara; or high among the towering Atlas, where Berber culture has its oldest and still strongest roots, and brilliant colors and tribal traditions flourish amid sometimes indescribably severe natural beauty; or along Morocco’s coast, whose whitewashed, fortified villages reflect both European colonial history and Islamic mystery. Far below the historic Berber stronghold of Zagora, in the Drà ¢a valley, where only the faintest tire-tread marks indicate your path, my guide and I speed in our Toyota 4Runner past a scene of cinematic emptiness, shaded in the non-tones of the desert. After an hour’s drive from the town of M’hamid, we reach, of all things, a schoolhouse, set on a small rise; here, a 4 x 4 awaits to shepherd me to Erg Chigaga Luxury Camp. The brainchild of a transplanted English hotel executive, Nick Garsten, and a Berber desert guide named Moustafa Boufrifri, known to all as Bobo, the camp lies in the Erg Chigaga dunes, which climb to heights of 1,000 feet. The eight traditional caidal tents are connected by twin pavilions with ornate blackwork on their exteriors; inside, the walls are striped in bold red and cream, and thick pile rugs line the ground. Bathrooms have hand-worked metal  vanities and hot- and cold-water buckets on teak platforms for hammam-style bathing (which uses o nly about one-tenth of the water required by a conventional shower—a crucial concession here, where it is the most precious commodity). Crimson wool runners crisscross the camp, from tent to tent and from dining to leisure pavilions; at night they’re banked with lines of glowing lanterns. Flanking one edge of the main area is a row of palm trunks, between which are suspended several hammocks—what Bobo charmingly refers to as Erg Chigaga’s â€Å"chill-out zone.† Bobo himself—supremely competent and drily funny in five languages—lopes about in his cobalt-blue turban and djellaba, pouring shots of â€Å"Berber whiskey,† the ubiquitous and wickedly strong mint-tea blend. Two newer and more private tents, set about a 15-minute walk from the main camp, make excellent honeymoon destinations. The energy of Erg Chigaga seems prevailingly friendly and informal—a place to leaven the intrigue and high romance quotient of a desert bivouac with doses of extreme-ish activities (sand-boarding to the south; late-afternoon camel treks) and easy camaraderie around the fire after s unset. About 20 miles from Erg Chigaga, in the taller dunes at the edge of the ancient Iriki lake bed, is an encampment conceived for those who seek desert romance of the writ-large, Lawrence of Arabiavariety—and are willing to pay top dollar for it. The Camp of Dar Ahlam is a one-night experience as part of a longer stay at the elegant guesthouse of the same name in Skoura, some 200 miles to the northwest. First set up in 2007 as a single tent, it has expanded over the years, and can now accommodate as many as 30 people, but is still meant for only one group at a time. During my stay I am looked after by Ahmed, the camp manager, and a small staff. The camp reprises the narrative theme for which its namesake hotel (â€Å"house of dreams,† in Arabic) is known: my stay unspools in a series of mise-en-scà ¨nes straight from a Thesiger passage—or a Ridley Scott epic. My tent is of the simplest white canvas, lined in sisal and furnished with a low wooden bed and an embossed-brass table surrounded by kilim-covered cushions. At dusk, I sat ensconced in a Roorkhee chair in front of it, enjoying an aperitif (served on estate silver), surrounded by towering mounds of the Sahara, their summits shaped to paper’s-edge fineness by the wind. I had no inkling of the production happening one dune away, until Ahmed came to collect me for dinner; a trek over its crest revealed a tent surrounded by lanterns and, inside, lambent with the glow of multiple  candelabras. A table was set opulently enough to please a cherifa. I was served a tangia, a meat stew prepared in a terra-cotta urn and slow-cooked overnight in a wood-fired oven.

Economic Globalization Essay

Economic globalisation is a concept that has become common in the recent times and it is popularity is growing overtime. It virtually implies the process by which two or more countries economically integrate with an aim of enabling a global marketplace or in other words creating a global single market (Fung, 2006, pp 1). The main purpose for economic integration is to enable the expansion of the market, that is, corporations are enabled to operate beyond the borders of their country of origin. The concept of economic globalization can be perceived to posses both positives and negatives depending on the context over which is being analyzed from (Gardner, 2005, pp 67) The concept of economic globalization can be traced back to the ancient days during the trans-national trade period, which is several thousand years ago. The process of economic globalization is in control of the world trade organisation that provide rules that need to be followed in enhancing effective trade interactions between various countries of the world (Stalker, 1998, pp3),. The main goal of the WTO is to enable the producers of goods and services, the exporters of the goods and the importers of goods to conduct their business with much easy. The rules are based on the agreements that are set among the trading nations, where the agreements are expected to be ratified by the parliament of respective nations (Gu, 2006, pp 157). The WTO membership is currently 153 world countries with also a number of observers. The admission date into the organization of various nations vary from one country to other as it is a voluntary participation. For example, China joined the organization on 11 December 2001 (Peerenboom, 2007, pp 145). This proposal is based on carrying a research concerning the effects of Economic globalization and China’s accession to WTO on domestic companies. The proposal starts at first providing the background information concerning economic globalization in china and its effect on the Chinese Economy. The research questions and objectives are then provided, the scope of the study and the significance of the study as the part of introduction. Literature review will then follow methodology and lastly the time plan. The research will use the Shenzhen Energy Corporation in China as one of the China’s domestic energy enterprises in analyzing the effects of economic globalization on domestic companies and the response of these companies to the competition that arises from economic globalization in ensuring market sustainability. 1. 1 Background Economic globalisation is perceived to have enhanced China to attain an accelerated economic growth following the expansion of its market size, which enables the country to produce more following the increased demand for their products and services (Kotler, 2005, pp 37). The country is perceived to be benefiting from the global market in a reasonable manner following the country’s comparative advantage of cheap labour (Lu, 2003, pp 567). The cheap labour is enhanced through the high population of the country that implies abundant supply of labour (Prigoff, 1999, pp 89). This situation provides the country with a competitive advantage in the world market on the reason that its products are likely to bear a low price compared to the ones of their competitors who experiences high costs of production (Allan, 2004, pp 17). Following the encouraging of economic globalization by China becoming a member of WTO, the volume of foreign investments grew in China that were likely to compete with the local producers of goods and services (Hopper, 2006, pp 297). Shenzhen Energy is one of the domestic companies that felt the impact of the foreign investment competition and responded to it accordingly in enabling market sustainability. Shenzhen Energy Corporation was established through a fund raising in 1993 on it being approved by the people’s government office in the city of Shenzhen. The company was listed in the Shenzhen stock exchange market in September 1993, and it was the first large shareholding enterprise in the national electric powers to be listed in the stock market. The company was also the first public service stock company to be listed in the Shenzhen stock market (http://www. sec. com. cn/en/about/index. aspx? ModuleNo=080102 ). The company is controlled by the shareholder, Shenzhen Energy group company that was founded in 1993 as a state owned power company. The controlling company had been growing rapidly in proportionate to the economic growth of Shenzhen economy. The scope of business for the company is to develop, produce, purchase and market the various convectional energies and new energies within China. The company engages in investments and carries operations that are meant to enhance development. It participates in the transporting raw materials that are energy related and also involves itself in port, dock and storage industry. The company has investments and operations that are related to energy in the land industry, real estate industry and also the leasing industry. The company’s investments and operations are also extended to high technology industries that are meant to improve the efficiency in the utilization of energy. The company’s operations go beyond the border of China, that is, it involves in the import and the export of various goods. The goods that are exported and imported by the company include the set of equipment, supporting equipment, machines tools and also the vehicles that are to be used in energy projects. The company is also engaged in providing services that are related to the energy industry that include the designing, construction, management and providing the day to day operating services to energy projects. The company also provides service that includes staff training, consultation among other services that are mean to enable improved performance of the human resources in the energy industry and the making of informed decisions. The participation in developing environmental protection technology is a task that is carried by the company following the pollution claims that are raised concerning the consumption of energy. From the accounting reporting of the company’s performance in 2007, the company had a total asset base worth 24. 5 billion Yuan. The larger proportion of the company’s market is based in Shenzhen where it also hold majority of the share value of the plants. Its operations are mainly concentrated in Shenzhen and its surrounding. Some of these plants in which it holds shares include Shenzhen Mawan General Plant, Shenzhen Yuelianngwan Power plant, Dongguan Zhangyang Power Plant, Huizhou Fengda Power Plant, Guangdong heyuan Power Plant, and Ghana Combustion Engine Power Plant. The last two plants as provided in the list above are under construction. The company’s performance as been desirable overtime. Shenzhen Energy Corporation has consistently been awarded various tittles that include outstanding enterprise, Advanced party committee and the law abiding tax payer. Therefore, Shenzhen energy Corporation can be perceived as being a local company in China that is likely to be affected by the foreign investors in china in the energy industry as a result of economic globalization. 1. 2 Problem Statement Following the participation of China in the economic globalization as an avenue over which economic growth can be enhanced and the China’s accession to WTO can be perceived to have posed some effects on the domestic companies in China. The effect on the domestic companies arises from fact that a number of foreign companies are likely to be established in China to compete with the domestic companies. The competition between the domestic and the foreign companies in a given industry imply that the market for some industry is likely to be divided among the competitors with respect to their competitive advantages. The companies that produce their goods and services within the market standards and price will stand a better chance of taking a larger marker share compared to the companies that are less competent. In the wake for economic globalization and China’s accession to WTO, there has been quite a large inflow of foreign companies into the Chinese economy. The energy industry has not been the exemption. A large number of power enterprises have been flowing into the economy, and they are characterized by having a large capital base, they are of high technology and possess management efficiency. These characteristics enable these foreign power enterprises to compete favorably with the domestic power enterprises like Shenzhen power corporation. The competition has been tight between the domestic power enterprises and the foreign power enterprises that require respective enterprises to undertake some strategies in enabling them to survive in the market. Shenzhen power corporation has not been an exemption in the competition that is posed by both foreign power enterprises and the local enterprises. The corporation has been thriving despite the increased and tight competition in the energy industry. Therefore, the aim of the study is to bring the strategies that have been taken by Shenzhen power corporation in enhancing the capability of being influential and profitable in the energy industry that seem to be flooded by the foreign power enterprises that have a large capital base, operate with high technology and posses effective management skills. 1. 3 Research questions The main research question of the study is to explain the marketing strategies that have been taken by Shenzhen power corporation in enhancing market sustainability in an industry that is dominated by foreign power enterprises. The questions to be answered in the reach for answering the main question include; i. How does the corporation gather information that is meant to aid in designing marketing strategies? ii. What are the company’s target groups? iii. How does the company do its pricing? iv. To what level is customer satisfaction used as a marketing strategy? v. The nature of public relation of the corporation? 1. 4 Research objectives The main objective of the study is to establish the kind of marketing strategies that have been undertaken by Shenzhen power corporation in enabling market sustainability in foreign enterprises dominated industry. The auxiliary objectives that will enable to attain the main objective of the study include i. Identify the various means in which the corporations gather information that is used in designing marketing strategies ii. Identify the target groups for the company’s products and services. iii. Identify the criteria that the company uses to set its prices in ensuring effective price setting. iv. Establish the level of customer satisfaction by the corporations v. Establish the nature of the products and services provided by the corporation to the market and their uniqueness compared to the products of the competitors. 1. 5 Scope of the study The study will be based on the looking at the practices adapted by Shenzhen power corporation in relation to the attempt of the corporation to ensure market sustainability in tight competition offered by the foreign power enterprises that are characterized by a large capital base, operate with the application of high technology, and inherent with effective management. Therefore, the study is meant to address the responses from Shenzhen power corporation following the tight competition in the industry that enable the company to thrive in the industry. 1. 6 Significance of the study The significance of the study follows from the argument that economic globalization is certain to disadvantage the domestic industries, that will have an adverse impact of retarding economic growth. Following the economic globalization of China and the example of Shenzhen power corporation, the above statement seem to be invalid because Shenzhen power corporation is still profitable regardless of the economic globalization as a China’s domestic company. This implies that, there are lessons that are to be learnt from the practices of Shenzhen power corporation following its enhanced market sustainability. The lessons will be applied by other corporations that associate their failure to the concept to economic globalization. 1. 7 Hypothesis of the study The hypothesis of the study is that domestic companies are not affected negatively by economic globalization, but it is their economic inefficiency that makes them incompetent in competing with the foreign companies. Therefore, the companies’ poor performance after economic globalization is not as a result of the many competitors, it is because of their inefficiency that makes them less competitive. Competitive advantage is earned by designing relevant strategies and not by reducing the number of competitor. Competition is required in the economy in avoiding the excesses that are associated with the monopolies, because the inefficient companies are certain to exit the market due to their inability to compete favorable. Therefore, competition is likely to ensure efficient utilization of resources in meeting the needs of the society. Domestic companies should thus design strategies that are meant to enable them withstand the competition in the market, and that will also promote efficient utilization of the national wealth in meeting the needs of the society. 2. 0 Literature Review 2. 1 Gathering information for strategy designing On ensuring effective strategy designing, an organization is required to gather information that is meant to be used as a tool for strategy designing. This act is meant to eliminate the act of designing strategies arbitrary as it posses the possibility of the strategies becoming irrelevant. Therefore, an organisation requires to lay some measures in ensuring that information that is available and to be used for designing strategy is representational of the real market situation, otherwise the expected results from the strategies will never be realized (Hiebing, 2004, pp 2). The source for information that will be useful for designing the strategies varies in relation to the nature of the industry, the operations of organisation and purpose to which the information will be put into. For example gathering information that is meant to be used in designing the marketing strategies, an organisation is required to get the information concerning the market condition (Boone, 2005, pp 37) The information concerning the market condition may include the desires of the customers, the market price of some products as provided by the demand and the supply forces, and practices of competitors. The right source for information that is to be used in designing marketing strategies should be obtained from the various agencies of the organisation who interact with the customers, because they are the ones who are accessible to the customers, hence likely to understand the customer desires than the managers who are responsible of administration related matters (Cundiff, 2007, pp 48) On ensuring effective designing of strategies that are meant to improve the organisation’s competence, an organisation is supposed to base its redesigning using the past experience. This will enable an organization to avoid the possibility of repeating the errors that were committed in the previous designs (Bradley, 2005, pp231) 2. 2 Pricing. The pricing mechanism normally depends on the nature of the market structure. A market structure can either be a monopoly, an oligopoly or a competitive market (Gummesson, 2002, pp 137) Price setting in each market structure vary depending characteristics in each market. For example, in the competitive market, every firm in the market is a price taker. They are price takers on the reason that none of the firms can determine the price in the, otherwise the price in the market is influenced by the price mechanism. In a monopoly market, a firm has the powers to determine the price of its goods through the controlling of the supply (Luck, 1985, pp 132). For a firm to survive in the competitive market, the firm is expected to sell at the market price as provided by the market mechanism, otherwise its products are likely to experience a low demand compared to the products of the competitors (Adcock, 2001, pp 102). This follows from the demand law, that explains that when the price of a good increases, the demand of the good is likely to decline. The decline of the demand follows from the consumer either switching to the consumption of a substitute good that will benefit a competitor or reduce the consumption of the good due to the budget constraint (Hisrich, 2000, pp 112) In the competitive market, a firm that is likely to produce its goods and services at the lowest costs is the one that is likely to earn a competitive advantage over the other competitors in the industry. This follows from the fact that the production of goods with low costs will have an impact of increasing the profit margin of the company when selling the goods at the market price (Kotler, 1988, pp 199). This will also enable the firm to compete favorably in the price war in enhancing the demand of the its products, because the company will be able to realize the desired profits level even when selling the goods at the price below the market price (Gualtianan, 1995, pp 89). A firm will only attain the low costs of production if it produces the goods with a lot of efficiency in avoiding waste, that is, the firm should enhance optimal allocation and utilization of the resources in attaining an optimal amount of output at a given the specific level of technology. Organizations can enhance the efficient utilization of the resources by adaptation the various practices that are meant to optimally utilize the resources that include human resource development and the adaptation of the appropriate technology that is certain to enable efficient utilization of the resources owned by a firm (Webster, 1995, pp 47) 2. 3 Customer Satisfaction. Customer satisfaction plays an important role in creating consumer loyalties. The creating of loyalties will rescue the firm from incurring a lot of expenses in advertisement on the look for customers (Davenport, 2001, pp 69). The created consumer loyalty will retain the customers, as they are likely to consume the products of the company in the future. Therefore, it can be perceived as an investment that is meant to benefit the firm to realize the flow of income in the future following the enhanced loyalty. Consumer loyalty is maintained by the firm providing high standard goods to their customers and listening to the desires of the customers, otherwise, the firm is certain to loose the already created loyalties in the future if it does not meet the desires of the customers. The firm is also required to engage in product innovations overtime that are supposed to improve the quality of the products in factoring in the desires of the customers (Hutt, 1981, pp 201). This will reinforce the existing loyalties and also create other more loyalties that are certain to ensure the future demand for the products and services provided by the firm. There normally exist variations in the desires of the customers, implying that the providing of standardized services and products to customers is certain to satisfy the customers in varied ways. In such a situation, a firm is required to either provide a wide range of products that is meant to meet the varied desires or provide customized products and services that are meant to improve the level of customer satisfaction. The advantage for creating customer loyalties through customer satisfaction is that the firm is likely to reduce the costs in advertisement and other promotions because the customers that are retained are aware of the operations of the firm and its operations (Godin, 1999, pp 32). This will enable the company to reduce its cost of operation that will be reflected as an increased marginal profits, hence a positive step towards profit maximization. 2. 4 Product differentiation and patenting. Product differentiation can be perceived as being a strategy that is meant to make the products of some firm unique compared to the products that are offered by the competitors. It will enable the customers to identify the products easily without mistaking it for the ones offered by the competitors. Differentiation may include the adding of some features to the products offered to the market that is meant to sway the customers in enhancing high demand. The differentiations that make the product unique can be copyrighted to avoid the competitors from imitating the design of the product (Sandshoes, 2000, pp43). The patents will bar the competitors from imitating the products, thus a marketing strategy that is meant to enable the firm to minimize competition. 3. 0 Methodology 3. 1 Design The research will involve the collection of information concerning the organisation in question, evaluate its performance over time, and mostly by focusing at its profitability over time in relation to the various strategies that were taken by the organisation to enhance the performance. The study will look at the marketing strategies that are adapted by the organisation and their effects on performance of the organisation. The evaluation of the effects of the strategies on the organization will be identified on using the theories that have been established in relationship to the impact of various changes that are done within the organisation on the performance of the organisation. Therefore, the study will rather use qualitative data than quantitative given the nature of the topic addressed. 3. 2 Participants The main participant in the research is the shenzhen Energy corporation. The company is chosen as a representational of the domestic companies in evaluating the impact of economic globalization on domestic companies and on how best the companies should responding through the designing of marketing strategies in enhancing competence. Shenzhen energy corporation has been used as a representational following its ability to withstand the competition from foreign companies in the energy industry in China. 3. 3 Data collection Following the design of the research, the data that will be collected should be related to the marketing strategies that the Shenzhen energy corporation had taken in enhancing competitive advantage. The strategies that need to be identified include, how the company is enhancing customer Satisfaction, how does the company do pricing, how does the company reach the target group, how does the company gather information that is to be used in decision making concerning the design of marketing strategies, and how the company make its products competitive in the market. 3. 4. Data analysis Data analysis will be done by confronting the identified marketing strategies with the existing marketing theory as provided in literature. This will enable the study to bring out the logic behind the strategies that were taken by Schenzhen energy corporation is ensuring its success. 4. 0 Time Plan. The research will take a time frame of ten weeks, where each week will be allocated its tasks as provided by the schedule below: Task Week Making contacts on places where data and literature will be collected 1 Literature Reviewing 2-3 Collection of Data 4 Data Validation 5 Data Analysis and Interpretation 6-7 writing a draft report 8 Third party reading of the report 9 writing the final report 10 Bibliography Adcock, Dennis. Marketing: Principals and Practice. Financial Times/Prentice hall. 2001. Allan, Clement. Economic Globalization: Social Conflict. labour and Environmental Issues. Edward Elgar Publishing. 2004. Bradley, Frank. International Marketing strategy. Financial Times/ Prentice hall. 2005. Boone, Louis and Kurtz, David. Contemporary Marketing. Thomson South-Western. 2005. Cundiff, Edward and Govoni, Norman. Fundamentals of Modern marketing. University of California. 2007. Davenport, Teresa. Marketing Training Programs: Marketing Training Programs. American Society for Training and Development. 2001. Luck, David. Marketing Strategy and Plans: Systematic marketing management. Prentice hall. 1985. Lu, Ding and Zhou, Huizhong. China’s Economic Globalization Through the WTO. 2003. Shenzhen Energy Website. Company Profile. Retrieved from; http://www. sec. com. cn/en/about/index. aspx? ModuleNo=080102 Fungi, Hung-gay. Chinese Challenges of Economic Globalization: The effect of WTO Sandhusen, Richard. Marketing. Barron’s Educational Series. 2000. Gardner, Susannah. Buzz Marketing with Blogs for Dummies. Wley. 2005. Godini, Seth. Permission in Marketing. Simion & Schuster. 1998. Gualtianan, Joseph and Paul, Gordon. Marketing Management: Strategies and Programs. McGraw-Hill. 1995. Gummessoni, Evert. Total relationship marketing. Butterworth-heinmenn. 2002. Hiebing, Roman and Cooperi, Scott. The One Day Marketing Plan for an organisation: Organizing and Completing a working Plan. McGraw-Hill Professional. 2004. Hisrichi, Robert. Marketing: Business Libr. Barron’s Series. 2001. Hopper, Paul. Living with Globalization. Berg publishers. 2006. Hutt, Michael and Speh, Thomas. Industrial Marketing management: A Strategy View of Organizational Markets. University of Michigan. 1981. Kotler, Philp. Principles in Marketing. Pearson Prentice Hall. 2005. Kotler, Philip. Management Marketing: analysis, planning process, implementing, and controlling. Prentice hall. 1988. Peerenboomi, Randalla. China’s Modernization. Oxford University Press. 2007. Prigoff, Wyner. Economics of the Social workers University of Michigan. 1999. Stalkeri, Peter. The Social Effects of Globalization. Prentice Hall Publishing. 1998. Webster, Fredrick. Industrial , Marketing Strategy. John Wiley and Sons. 1995.

Fowler's Stages of Religious Development & Thoughts on Essay

Fowler's Stages of Religious Development & Thoughts on Death--Kubler-Ross' and Lamers' Theories - Essay Example & Jack B., 2005). 3:- Synthetic-Conventional stage - A person has an ideology, consistent clustering of values and beliefs, but he or she has not objectified these for examination and in a sense is unaware of having them. 4:- Individuative-Reflective stage - The person comes out of the influence of the others and tries to hold him or herself authentic and consistent. 5:- Conjunctive Faith stage - Individuals learn to live with their faith and inquires. Dynamic, trusting relationship with God is established. 6:- Universalizing Faith stage - Religious development reaches to completion. Here, person decenters in the valuing process to such an extent that he/she participates in the valuing of the creator and values other beings (Fowler, 1981). As far as I am concerned, I find myself in conjunctive faith stage. My previous concrete boundaries are now becoming porous and permeable. To get to next level I will have to exit out of my current stage of a torn position between possibility and loyalty. Two major steps I can take to get to next level; I should experience a sense of connection with all beings and I should commit to overcome division, oppression and violence. I will have to move beyond self interest and my own religious ideologies in order to bring about love and justice. One of my closest relatives lost her mother. I inquired about her emotional reactions she encountered. She told me, although her mother was suffering from an incurable disease (Parkinsonism) and was on bed for the last ten years, yet she could not had imagined that her mother can be expired. Whenever she tried to realize that her mother was in terminal condition of disease and may die at any time, she could not think more, darkness appeared in front of her eyes and she became extremely upset. One day she received sad news about the death of her mother. She told that at hearing the news of her beloved mother she suffered

Parents and Their Children Essay Example | Topics and Well Written Essays - 1000 words

Parents and Their Children - Essay Example Most parents do not seem to be concerned with the possible outcome of this problem within their families. Moreover, this problem is closely correlated with Judaism and Christianity which are considered as the world’s greatest religions. In most cases, sibling rivalry is attributed to hostility between siblings. This antagonism can be depicted in numerous methods, which are extremely dangerous. This shows that this conflict usually involves aggression; however, sibling rivalry is not related to sibling abuse. Sibling abuse is a situation whereby a child oppresses the other through unnoticeable techniques (Susan, 1992). According to psychologists, sibling rivalry can be defined as a form of competition that crops up among children in a home (Susan, 1992). This can also be referred to as enmity among children whether they are blood-related or not. In most cases, the rivalry arises from several factors that are contained either outside or within the family. Some of the factors include personality of the children, birth order, treatment of children by the parents and life experiences. This contention vastly affects children who are of the same gender or those who are born at a close range. As explained by most child psychologists, this issue is widespread and can involve belligerence among the children. In addition, the factors largely contribute to this conflict. For example, parental treatment is said to affect children, even in their teenage years. When these issues are not resolved, then the children might end up hurting each other or even killing their fellow siblings. Reports show that children of age 10-15 are those affected largely by sibling rivalry with the main issue being intellectuality. In prolonged situations, these jealousy issues can thrive to adulthood (Faber & Mazlish, 2012). This can negatively affect the whole family line.

Compare the book and the movie of all the kings men Essay

Compare the book and the movie of all the kings men - Essay Example Movie had in it not only a strong and finest cast but a bit of philosophy, narration, great American prose and most excellent dialogues. Whenever a popular novel is converted into a movie, that too with a huge star cast the expectations of people with the movie rise and with that it is a popular phenomena that people compare novel and the movie. Where words and the feel of the novel attract readers, huge star cast with great dialogues attracts audience in the cinema. Where the novel â€Å"All the King’s men† is not a linear novel, reader can easily get confused at various points as the nature of the novel is anti-chronological. Time Travelling is an important factor in the novel and it often confuses the reader regarding realizing which time period they are in (New York Times,2006). The novel start with the setup in year 1936 where protagonist, Jack Burden remembering a road trip in the year 1933 to Mason city with Willie Stark, Tom Stark who is Willie’s son and Willie’s wife Lucy Stark. They talk about political pressure which Jack’s mentor Judge Irwin was facing. In the novel the conflict between Jack, Willie holds importance as it is the initial stage of the novel and the readers are in good grip of the characters. The readers can now well judge the shady elements in the characters. Judge Irwin is old so the readers can symthatise with him as well. The question which comes in the minds is why all this is happening because they are good friends and they share such a close relationship, what went wrong. The novel is very impactful at this stage and leaves the reader with a question of why this is happening. Movie captures the scene well too but the words expressed in the novel and the feelings which are expressed are more effective in the novel compared to the book. Jack goes in the year 1922, there is a lot of time travelling in the novel which sometimes confuses the reader as well. The Film however is set during early 1950s in Louisiana except for the flashbacks, where the well dressed and popular amongst all and also witty Willie Start is made the governor through the support given to him by the lower social classess.( Movie: All the King’s men) His supporters are his bodyguard friend Sugar boy, the journalist Jack Burden, Tiny Duffy and Stark’s mistress Sadie Burke who will help him against the upper class. Apart from the time setup in the novel and the movie there are some other prominent differences in both as well, from the character development of the Sugar boy who in the book is totally following Willie’s every move however in the movie he plays a silent bodyguard. (Empire Magazine,2006). Another important factor or the dissimilarity is the character development of Jack. Jack’s character in the book is a very complex. He is cynic and indifferent towards life. Jack’s excessive love towards character of Anna Stanton is clearly seen in the book, also Jack’ s anger in the book is far more impactful when he figured out that Willie has taken Anne as a mistress. The movie however was just partially successful in capturing the emotional side of Jack’s character. Particularly, his philosophical discussion in the novel about what he calls "The Great Twitch" is missing in the film. In keeping with the era of the 1930s, Jack is also fairly racist by standards of a later era, an aspect that is not portrayed in the film.   One major setback of the movie was removing Tom Stark’